At Human Element, we believe that if there is any magic to this business, its in the process of getting things done. This is how we do it.

Planning

Successful projects always involve a plan. At Human Element we begin by examining business goals, opportunities, and audience. We utilize heuristic analysis, industry best-practices and an unfailing focus on the user. This aids us in developing project requirements and objectives that match with your business needs.

Our Planning Phase deliverable is a Requirements Document that delineates potential functionality, content and business processes that deliver maximized ROI in light of the business objectives being served.

Design

Human Element maintains that site design employs the dual roles of information architecture in concert with, and informing, visual design and copywriting. Information architects map scenarios for capturing conversion metrics and user task flows they also address navigation and taxonomy. Our visual designers, using the context created by our information architects, focus on typography, layout and color as well as the use of imagery and possibly animation to make concepts come to life. In creating copy and content for your site, our copywriters focus on engaging users with clear, impactful, attention-grabbing messaging that enlivens your connection with your customers.

Our Design Phase deliverables are a Functional Specification that specifically delineates the site’s functionality, and a Technical Specification that documents how functionality will be implemented, integration points and any required database designs.

Development

Our experience in numerous technologies shows that Human Element knows how to meet varied business objectives. Technology is our servant, not our master. No two projects are exactly alike in the needs of each client, as the specifics of their technical infrastructure are different each time. The Human Element team has solved the problems of putting together diverse technologies, whether it is Active Server Pages running on a Microsoft Internet Information Server or a distributed computing environment involving Enterprise Java Beans communicating over middleware to disparate systems. Because of the breadth of experience in different technologies that Human Element has to offer, we can also offer our clients perspectives on their current technology and on new solutions.

During this Development phase, Human Element builds the site according to the framework and creative direction established during the Design phase. The main deliverables during this phase include comps for all key pages (development comps), HTML templates, and the application programming code.

Implementation

At Human Element our implementation process is embodied in five essential elements: quality assurance, documentation, launch, training and ongoing support.

Our quality assurance team is involved throughout the project, identifying risks, mapping test plans, unit testing and finally, performing integration testing, prior to launch. In addition, automated testing tools are used at the unit and integration testing level to expedite the testing cycle. Thorough and comprehensive testing is performed on all Human Element projects. Whatever the size of the application, our customers demand bullet-proof implementation.

To ensure a smooth hand-off and enable our clients to extend, modify and enhance their applications, Human Element provides a complete methodology for the documentation of deliverables. Our documentation has facilitated the deployment of hundreds of client solutions and ensures that all parties are informed before, during and after the project.

Your online application isn’t delivered with a manual and a handshake. Human Element is committed to your thorough understanding of the operation of your site and its management tools. Beginning early in the project, we are thoroughly documenting your site and preparing training materials covering all aspects of your site’s operation

When your application is delivered, our job is just beginning. At Human Element ongoing support and maintenance is one of our key differentiators from other agencies. Whether hosting and maintaining your site, ongoing search engine optimization, or marketing and email campaigning, Human Element is your partner in online interactive programs.