Human Element offers a complete range of technology solutions and services. We are primarily focused on transactional and conversion development and improvement.

Strategy
The core of any strategy is to understand short and long term goals, challenges and opportunities. Our experience and working knowledge of existing and emerging technologies will keep your company ahead of the curve.

Usability Analysis and Testing
We believe that a successful application must start with the user. Utilizing proven usability standards, we offer a full usability analysis, test plan and recommendation report.

Information Architecture (IA)
User Centric design is at the core of our IA philosophy. While attracting and retaining users through adherence to proven usability standards, the Human Element IA methodology keeps a firm focus on your business goals, measuring results along the way.

Application Design and Development
With years of experience developing large and small scale web applications, Human Element knows how to get projects done. We approach every project with the clients overall business goals and strategy firmly in mind and allow strategy to drive technology – not the other way around.

Interactive Marketing
From search engine and ad placement to email drip campaigns, interactive marketing has become a key component in most customer acquisition strategies. Human Element believes that a holistic approach to interactive marketing is the primary piece to creating a transaction oriented web presence and the starting point in any conversion analysis.

Data and Conversion Analysis
The most important part of any technology implementation is whether it works for your business by helping you attract new and retain current customer. With each implementation, the Human Element team works with each clients to build in key tracking and conversion metrics.