There were several goals and objectives for the Magento 2 Commerce project – in addition to moving away from a platform that will be sunsetting soon. One of the primary objectives was to grow traffic, revenue, and orders. With that increase, it was imperative to enhance the integration between the eCommerce platform and the ERP system. Previously there was a lot of manual data entry and duplication to get Orders, Customers, Products, and Inventory into both systems. With an increase in order volume, it was necessary to streamline those efforts and further integrate the two systems – saving GW Kent valuable time and money.
A necessary part of the project was to successfully migrate customer, product & order data from Magento 1 to Magento 2, ensuring the integrity of that data. Having the data migrated and the ERP integrated opened the doors for focusing on the eCommerce storefront to meet the needs of the industries it serves. This included features like dual navigation – a custom feature that allowed the user to shop by either industry (brewery, winery, or processing) or product category (equipment, packaging, ingredients, etc.). Another enhancement was a quick order extension that allowed the returning user to buy saved products without navigating to the product page.
Utilizing the ShipperHQ extension to provide freight as an option for shipping was a big win for the teams. Previously, one of three things happened with shipping a placed order – the user picked up the order, FedEx delivery could be selected for small items, or the users would need to call in for a quote on freight shipping. The order would need to be reviewed and then updated on an order-by-order basis. This caused confusion with the customer and more work for the GW Kent team. Implementation of ShipperHQ removed those steps, providing an estimate at checkout thus improving the user experience as well freeing up time for the GW Kent team.