Search Engine Wars 2011: The Empire Strikes Back

Logo reading human element with a diamond shape between the words, and 20 YEARS below on a green bar, all on a light blue background.

kittensformicrosoftAny Microsoft Partner who has tried to renew their partnership using Microsoft’s online “tools”, will be shocked by the news that their hat in the search engine ring, Bing, is actually digging into Google’s dominance.

But according to Experian Hitwise, Bing is on the way up reaching just over 30% of the US Market in March.  That is huge news for not only Microsoft but everyone else that has been spending their online ad dollars with Google.

Here is the supposed proof of this development.

So its now officially time to start paying attention to your Bing stats and maybe, just maybe start spending some additional money with Microsoft. (this sentence took me like 30 minutes to type because i had to continuously look over at our kitten calendar to stop from throwing my computer through the glass door).

In addition to the money, go ahead and set up a webmaster tools account, submit your sitemap and start paying attention for the stats.  At least google can’t shut your site off anymore.

Picture of Jason Magee

Jason Magee

Jason has worked in software development for more than 20 years. Before co-founding Human Element, he ran the operations and technology teams for two dotcom boom Ann Arbor start ups, helping them go from investment to market. He has vast experience in the operational and financial aspects of eCommerce and large scale custom software development projects having worked with a diverse set of clients from the US and Europe. Jason received his bachelor’s degree from the University of Michigan and his MBA from Michigan State University.
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