(734)545-8017

From Adwords to Email Automation.
We do Digital Marketing right.



Audit My Site


x

Pay-Per-Click & Adwords Management


Human Element understands PPC marketing. More than a million worldwide businesses spend advertising dollars on PPC. Your Adwords management team will determine the outcome of every dollar you invest. Human Element has a proven track-record of increasing PPC conversions while bringing down your overall costs, and we’re a certified Google Adwords Agency partner.

Your Plan May Include:

  • Channel Strategy & Campaign Set-up
  • Google, Bing, Yahoo or Facebook Ad Management
  • Existing Campaign Evaluation
  • Ad Writing
  • Bid Management & Ongoing Optimization
x

Search Engine Optimization


Search engine optimization (SEO) is the cornerstone of any digital marketing strategy. Human Element will start with keyword research, helping you to define the keyterms that will most benefit your business. Then, we’ll work with your team to generate keyword-rich content to help your site climb the search engine results. We also look at the technical aspects of your website’s architecture to be sure your site is built with SEO best practices in mind.

Your Plan May Include:

  • Technical Evaluation & Recommendations
  • Keyword Research & Analysis
  • Content Evaluation & Generation
  • Backlink Evaluation & Linkbuilding
x

Social Media Marketing


Having a social media presence is no longer optional. Human Element can help you maintain your voice for a multitude of social channels so that you can be a true thought leader in your industry. From an initial evaluation of tone to infographics and imagery, we can help you grow your social media audience and engage with your fans.

Your Plan May Include:

  • Social Media Channel Strategy
  • Content Creation
  • Graphics & Creative
  • Weekly Implementation Plan
x

Remarketing


Human Element will help you create beautiful, dynamic banner ads that fit your brand and make sure your company is top of mind. Whether you’re looking to promote specific products in a social feed or you’d like to get a second touch on visitors to your website, Human Element can help you make sure your potential customers don’t get away.

Your Plan May Include:

  • Campaign Channel Strategy
  • Remarketing Creative
  • Product Remarketing
  • Monitoring & Reporting
x

Comparison Shopping Engines


Allow your customers to find exactly what they’re looking for with Comparison Shopping Engines. Human Element will help you build and launch product feeds so you can get in front of shoppers looking specifically for your products. Once you’re running, we will segment and categorize products as well as optimize bids to be sure you’re getting the most out of your shopping feeds.

Your Plan May Include:

  • Product Feed Implementation
  • Merchant Center Configuration
  • Bid Optimization
  • Product Categorization
x

Email Marketing


Putting the right email marketing strategy in place can be complex. Human Element can design email templates, segment your users and implement automated marketing campaigns to increase conversion and reduce abandoned carts.

Your Plan May Include:

  • ESP Implementation
  • Overall Email Marketing Strategy
  • Email Content Calendar
  • Design Services

Our Process

x

Kickoff
First things first. Human Element will meet with your team to determine your unique goals and audiences, as well as your campaign budgets. We’ll want to know your competitors, your brand voice, and where you would like to position yourself in the digital space.

DELIVERABLE: Audience Evaluation & Goals Documentation
x

Evaluation
In the Evaluation phase, Human Element will get to work looking at your site, and evaluating your existing digital presence. We’ll look at site architecture and keyword rankings for SEO, review existing PPC or Social Media campaigns, and design a six month digital marketing strategy.

DELIVERABLE: 6-Month Digital Marketing Plan
x

Plan Review
We’ll review our plan with your team to ensure it meets your goals and expectations, and adjust per your specific needs. We want you to know what we’ll be doing and when, based on your marketing priorities.

DELIVERABLE: Approved Plan for Implementation
x

Implementation
Once you’ve given us the green light, we’ll get after it – building out your campaigns and getting work into the queue. Your Human Element project manager will be there to keep you in the loop.

DELIVERABLE: Completed Monthly Marketing Tasks
x

Monthly Reporting & Communication
You’ll receive a weekly report from us on what we’ve accomplished and how your campaigns are faring. We want to make sure you know exactly how your marketing dollars are being spent and what you’re getting out of it.

DELIVERABLE: Monthly Reports & Weekly Team Meetings
x

Six Month Plan Review
Every six months that you remain a Human Element digital marketing customer, we will spend some time reflecting on your goals in order to create a new six-month implementation plan. This way we’re always
looking at the newest tools and trends to keep your company on the leading edge and a step in front of your competitors.

DELIVERABLE: New 6-Month Marketing Plan

Get Your Digital Marketing Audit

PPC Management • SEO • Email Marketing • Comparative Shopping Engines • Social Media • Remarketing