While traditional digital marketing agencies will focus solely on driving traffic to your website, the Human Element team works to achieve one goal: conversion. As just one cog within the bigger eCommerce agency machine, our team will work with you to define a holistic strategy that achieves the website performance and engagement goals you have set as a business.

The Human Element team is along for every step of your eCommerce journey. Whether it’s in providing consultation on performance and SEO best practices during a custom development project, to assisting your team in defining a digital marketing roadmap for on-page support, and optimization opportunities beyond your eCommerce store.

Introductory Audits & Reviews:

• Baseline SEO Review
• Comprehensive SEO Audit
• User Experience Impact & Technical Compliance SEO Page Analysis
• Competitor Analysis & Universal Keyword Targeting Review
• Backlink Audit

The #1 rule of SEO is to answer the questions your users are asking. This could be anything from Do I trust this brand? to Where do I buy this product? And everything in between. On-site optimization services will enable you as a webstore owner to know that your website is optimized with your audience in mind.

This Includes:

• On-Page eCommerce Content Creation & Optimization
• Navigation Customizations
• Product Attribute Customizations
• Blog Writing
• Pillar Content Writing
• Crosslinks Implementation

Ensuring that the SERP experience is optimized for your audience(s) is critical. The Search Engine Result Page (SERP) is often the first interaction a potential customer has with your website. As search engines continue to evolve and redefine the internet experience, a B2B site receives an average of 30% of traffic from organic results, while B2C sites receive an average of 40-60% from organic. That’s a lot of users!

This Includes:

• Metadata Copywriting
• Schema Markup / Rich Snippets Optimization
• Keyword Position Tracking & Research

Search engines set new standards regularly for technical compliance of SEO best practices. It’s vital to the organic performance of your website to align implementation of any optimizations made with these standards to keep users engage, and your site ranking.

This Includes:

• Zombie Pages
• Orphaned Pages
• Robots.txt File Customizations
• On-Page Indexing Directives
• Canonical Tags
• Header Tags
• Internal Linking Best Practices

There are 100 ways to improve the organic performance of your website, but any SEO will tell you that this is best achieved when all of your tactics are done with the same goal in mind. The holistic methodology of the Human Element team allows for us to provide you data-informed direction for all digital marketing practices relevant to the success of your business.

This Includes:

• Search Ads (Google)
• Display Ads / Remarketing (Google)
• Google Shopping
• Social Media
• Email
• SMS