Connect Your Data, Team, and Customers
As a certified HubSpot Solutions Partner, Human Element helps businesses get more out of HubSpot than an out-of-the-box setup ever could. We architect the platform around how your business actually operates.
What We Do
CRM Migrations
Moving to HubSpot — or cleaning up a HubSpot instance that’s become a mess — starts with your data. We assess what you have, map it to a structure that makes sense for your business, and migrate it cleanly. Whether you’re coming from Infor CRM, Nutshell, LeadMethod, spreadsheets, or a HubSpot portal that’s been duct-taped together over the years, we get you to a platform you can actually trust.
Platform Re-Architecture
Sometimes the problem isn’t the platform — it’s how it was built. We rebuild HubSpot instances that have outgrown their original configuration: restructuring data models and custom objects, reworking workflow automation, setting up multi-team permissions, and organizing properties so your reporting actually reflects reality. The goal is a HubSpot setup that scales with you instead of holding you back.
Custom Integrations
HubSpot rarely operates in isolation. We connect it to eCommerce platforms, CRMs, marketing tools, and internal systems so data flows where it needs to — automatically and accurately. We’ve built integrations with Adobe Commerce (Magento), Shopify, Shopware, WordPress, Slack, and a range of custom data sources. Whether it’s syncing order data, pushing leads into a fulfillment workflow, or building a custom API connection, we keep your systems in sync.
HubSpot CMS Development
HubSpot isn’t just a CRM and marketing platform — it’s also a full website platform. We build and manage sites on HubSpot CMS, similar to our work with WordPress or Shopware, but with one major advantage: native integration with HubSpot’s CRM, marketing automation, and reporting. Your website becomes a connected part of your sales and marketing engine, not a separate silo. Personalized content, smart CTAs, and form-to-pipeline automation all work without stitching together third-party tools.
Custom Development & Apps
We go beyond configuration. Our team builds custom API integrations, custom objects, and HubSpot marketplace apps tailored to specific business needs. When the platform doesn’t do what you need natively, we extend it — with clean, maintainable code that works within HubSpot’s ecosystem, not against it.
Ongoing Strategy & Optimization
We don’t build and leave. As your business evolves — new products, new teams, new markets — your HubSpot platform needs to evolve with it. We partner with clients on an ongoing basis to refine workflows, build custom reports and dashboards, expand integrations, and make sure the platform continues to serve the business as it grows.
Who We Work With
We work with B2B, B2C, and hybrid organizations — from manufacturers and industrial distributors to consumer brands and service companies. What our clients have in common is complexity: complex sales processes, data spread across multiple systems, and CRM needs that go beyond the basics.
Our clients typically fall into one of a few categories:
- Companies outgrowing their current CRM and ready to move to HubSpot with a clean, structured foundation
- Organizations with an existing HubSpot instance that’s become unwieldy — too many workarounds, unreliable reporting, teams working around the system instead of in it
- Businesses going through change — acquisitions, mergers, or operational consolidation — that need their CRM to unify rather than fragment
Connect your data, align your team, grow your business.
Real Work, Real Results
CRM MIGRATION | AUTOMATION | CUSTOM INTEGRATION | STRATEGIC CONSULTING
We partnered with a multi-brand industrial distributor to unify their entire HubSpot ecosystem after an acquisition. The parent company needed one platform across all subsidiaries — shared data, coordinated marketing, and a scalable structure for future growth.
The results:
- Single, structured HubSpot platform
- Cross-brand visibility
- Targeted campaigns by division
- Repeatable process for onboarding new business units
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Frequently Asked Questions
Yes. We’ve migrated businesses from Infor CRM, Nutshell, LeadMethod, and other platforms — as well as cleaning up and restructuring existing HubSpot instances. Every migration starts with a data assessment so nothing gets lost or misaligned in the transition
Yes. We build full websites on HubSpot CMS with the same care we bring to WordPress or Shopware builds — but with the added benefit of native CRM and marketing automation integration baked in.
We’ve connected HubSpot to Adobe Commerce, Shopify, Shopware, WordPress, Slack, and a variety of custom data sources. If you have a system that needs to talk to HubSpot, we can build the integration.
Yes. Our HubSpot work spans B2B, B2C, and hybrid organizations. The common thread is complexity — if your business has outgrown a simple CRM setup, we can help.
It depends on what you need. Some clients bring us in for a specific project — a migration or re-architecture — and others work with us on an ongoing basis to refine workflows, build reports, expand integrations, and evolve the platform as their business changes.