NoIR partnered with Human Element to establish and execute a plan of action. This project was highly scientific and required significant organizational attention with a shorter timeframe than we typically have for a project of this kind. Despite these challenges, we were ready to get to work. We determined which platform would enhance their site functionality, and which actions we could take to create a more user-friendly, self-serviceable customer experience. Our first action toward refining NoIR’s customer experience was combining their two sites into one.
Previously, NoIR had separate websites for different products: NoIR Laser, for their safety eyewear and laser window products, and NoIR Medical, for their low vision eyewear and sunglasses. Since the company was consolidating the two businesses under a new name, NoIR InSight, it was important to organize all product offerings on one platform, in a clear and attractive manner. Our next task was to enhance site functionality by upgrading their platform from Magento 1 to Magento 2. Next, we created a more self-serviceable shopping experience, expanding the interactive function capabilities for specifying wavelengths and optical densities that are critical for selecting the right filter for laser applications. We have also added an interactive frame selection functionality and expanded features for customers to order products without having to call customer service for assistance.