STRATEGY AND CONSULTING
A Strategic Partnership That Drives Growth
Online commerce doesn’t stand still. To keep up with the competition and realize the full ROI of your investment, you need a partner who can understand your business, your market, and your brand, then pair that with the right strategies, technology, and design to achieve your commerce goals.
we CAN help you achieve the full potential of your site
A Full Suite of Strategic & Customer Experience Design Capabilities
- From crafting a robust website strategy to optimizing every digital touchpoint
- We map your path to success through deep customer understanding, user-centric design, and cutting-edge technology.
- Analyze visitor behavior, audit and optimize the customer experience and design intuitive, conversion-driven sites.
Strategy Services
Discovery
Through discovery, we understand your brand’s goals, audience, and functional needs to build a strategy that aligns with your business objectives and customer expectations.
Platform Selection
By understanding your unique requirements, workflows, and integrations, we recommend technology solutions that address your strategic goals and future growth opportunities.
Visitor Research
Utilizing CX audits, analytics audits, user recordings, and stakeholder interviews we understand the behaviors, motivations, and preferences of your audience.
Strategic Roadmapping
With roadmapping, we help you move from the theoretical to reality. We take your vision and goals and pair them with prioritized tactics and milestones to help you achieve objectives efficiently and effectively.
Commerce Strategy
How will you grow over the next quarter, the next year, or the next three years? As partners in your success, our team helps you build growth strategies that incorporate best practices and custom solutions geared to your unique market position.
Site Architecture
With site architecture design, we ensure your site is an intuitive and user-friendly experience. We generate a clear blueprint for your site’s structure that meets user needs, business goals, and optimizes both functionality and engagement.
Strategy Success Stories
Gem Shopping Network
Judson Senior Living
EOTECH
Why Human Element?
We prioritize understanding your business goals to craft a data-driven website strategy for sustainable growth. Our team goes beyond surface-level data to understand your customers, industry, and unique landscape. We put customers first and believe in transparent communication, keeping you involved throughout. Our cross-disciplinary team brings B2B expertise to deliver effective strategies and exceptional customer experiences.
what makes us different
Our Strategic Process
Define & Analyze
We believe eCommerce strategy isn't just about tactics and platforms, it's about understanding your core business goals and aspirations. This is why we begin by partnering with you to define your vision, analyze your current efforts, and conduct in-depth customer and industry research.
Strategy & Consulting
Through a combination of proven techniques like on-page heatmaps and insightful interviews, we gain a holistic understanding of your unique landscape. Our experienced strategists then translate this data into actionable recommendations, best practices, and a comprehensive roadmap tailored to your specific needs.
Implementation & Experience
We don't stop at analysis. We actively collaborate with you and your project manager to prioritize recommendations, ensuring they seamlessly integrate with your website platform and deliver an exceptional customer experience. This marks the exciting start of your growth journey!
Ongoing Support
But the journey doesn't end at implementation. At Human Element, we pride ourselves on ongoing support. Our expert team remains readily available to guide you through new challenges and capitalize on emerging opportunities, every step of the way.
Frequently Asked Questions
We use a combination of CX audits, analytics audits, user recordings, and stakeholder interviews to understand the behaviors, motivations, and preferences of your audience. We go beyond surface-level data to understand your customers, industry, and unique landscape. This research feeds directly into your website strategy, informing everything from site architecture and content to platform selection and growth planning. Read more about how visitor research improves conversion.
Strategic roadmapping is the process of turning your vision and goals into a prioritized plan with concrete tactics and milestones. It bridges the gap between “where we want to be” and “how we get there.” At Human Element, roadmapping helps you move from the theoretical to reality — we take your objectives and pair them with achievable steps, timelines, and budget considerations so your team can execute efficiently and measure progress along the way.
Our Platform Selection Discovery process is a structured, consultative engagement. We start by defining the project scope and goals, then conduct business discovery workshops with your key stakeholders to understand site needs, platform requirements, and existing systems. Our team then prepares tailored recommendations considering your expected growth, future needs, and budget. We present findings with platform suggestions, an implementation roadmap, and post-launch strategies — including risks and benefits so you can make an informed decision. Read more about why this process is crucial.
We prioritize understanding your business goals before recommending solutions. Our cross-disciplinary team brings expertise across strategy, design, development, marketing, and analytics — so your strategy isn’t siloed. We put customers first, believe in transparent communication, and keep you involved throughout. We also bring deep B2B expertise and a data-driven approach, which means our recommendations are grounded in research and real-world experience, not assumptions.
Let's chat!
Contact us or set up an appointment to talk to a real human about your project.