Human-Powered. AI-Supported.
Human-powered; AI-supported. Optimize your business presence and operations with Human Element’s AI strategies and tools — built for the way people and AI systems are actually searching and buying today.
AI Search Optimization Consulting and Services
In today’s shifting search landscape, the right keywords on your website are not enough. Human Element’s approach to SEO and AI discoverability will help you get clarity into relevant tactics for your business, and visibility into results – showing you exactly where your brand stands today, why, and what to do next. Through a transparent, step-by-step process that combines SEO fundamentals with AI search strategies, we’ll uncover growth opportunities, strengthen your authority across search and generative platforms, and equip you with actionable recommendations that drive growth.
AI Discoverability Services
From AI search optimization to AI-supported development — two distinct service areas, one integrated approach.
We evaluate how easily your brand, products, and content can be discovered by AI systems like ChatGPT, Perplexity, and Gemini — and deliver a prioritized action plan.
We map how real users phrase questions to AI systems in your category — and optimize your content to match those natural language patterns.
We create and optimize content using a human-led, AI-supported process designed to scale quality content production without sacrificing brand voice.
We build authoritative signals that influence how AI models cite and reference your brand — going beyond traditional link building to AI-era authority building.
Accessible content is more discoverable by AI systems. We audit your site against WCAG standards and improve the structural signals that help AI understand your content.
AI Tools & Integrations for eCommerce
Human Element provides a unified, AI-driven operations enhancement service – designed to streamline and modernize the backend of your eCommerce ecosystem. By integrating intelligent tools that improve data accuracy, automate content workflows, improve accessibility, and connect critical platforms like MCP and ERP systems, we help create a more efficient, scalable, and resilient operational foundation.
AI-Supported Development Services
Our approach mitigates manual friction and equips your team with smarter, faster processes that support sustainable ecommerce growth.
Complete, accurate product data is essential for AI-driven commerce. We use AI-enabled tools to audit, clean, and enrich your product catalog at scale.
Our content automation framework enables high-quality, high-volume content production — category pages, product descriptions, and blog content — without sacrificing accuracy.
Model Context Protocol (MCP) is becoming the standard interface for AI-powered tooling. We help businesses build and integrate MCP servers into their eCommerce operations.
Connecting ERP systems to eCommerce storefronts is one of our core strengths. We’re now building those connectors with AI-assisted development and AI-ready data structures.
An AI-Powered Solution for Implus
Meet the Client
Implus is a leading portfolio company in active lifestyle accessories, owning 18 brands across fitness, footwear, and outdoor categories, including SKLZ, TriggerPoint, Balega, and Yaktrax, with distribution across more than 60,000 retail locations in 60 countries
Understanding the Problem
With tens of thousands of image assets across 18 brands and new assets added continuously to their Salsify PIM, Implus faced a massive and growing alt text gap. Generating accurate, descriptive alt text for their image library at that scale was not feasible through traditional manual processes, where the work would take a human team weeks, if not months, per batch.
Solution
Using AI-enabled tools, we built a process to scrape Implus’s image assets and generate accurate alt text at scale. What began as a single engagement to cover approximately 30,000 images has become an ongoing monthly workflow, with new batches processed continuously as Implus expands its catalog across brands and channels.
Results
Thousands of images are now processed in a matter of hours per batch, a task that would have required weeks of manual effort. Implus has significantly reduced the manpower and cost associated with alt text generation while maintaining consistent, accessible, and SEO & AIO-supporting image metadata across all 18 brands at scale.
AI Related Articles
The Epistemological Crisis in Organic Search: How the Google AI Overview Discourages Critical Thinking
Never Wrong, By Design Instead of questioning the sugar coated,
When We Use AI — And When We Don’t — at Human Element
Podcast: Human Element team members Eric Leslie, Kevin Gardner, and
AI Visibility Reporting Isn’t Any Good — Yet
But that doesn’t mean you shouldn’t try to be discovered…
Human-powered. AI-supported.
Built for the way commerce is actually evolving.
Frequently Asked Questions
AI is transforming eCommerce across multiple fronts — precision search, personalized product recommendations, automated content generation, and AI-driven customer service. We help you identify where AI creates real leverage for your specific business.
Data quality and readiness is the most important consideration. AI tools are only as good as the data they work with — and most businesses need to clean and structure their data before AI can deliver value.
Agentic commerce is an emerging model where autonomous AI agents handle commercial transactions on behalf of buyers. For B2B, this means your eCommerce platform needs to be discoverable and transactable by AI agents, not just human shoppers.
Yes. Our AI consulting services focus on helping businesses leverage AI strategically. We offer AI search optimization, AI-powered content workflows, and AI-assisted development services.