Inspiring Experiences That Convert

Our strategy process starts with discovery — understanding your brand’s goals, audience, and functional needs. We use CX audits, analytics audits, user recordings, and stakeholder interviews to understand the behaviors and preferences of your audience. From there, we recommend technology solutions aligned with your strategic goals, build a prioritized roadmap with milestones, and design site architecture that meets user needs and business objectives. We prioritize a data-driven approach and keep you involved throughout.

Yes — we have a dedicated Platform Selection Discovery service. Our process is informed by over 20 years of eCommerce experience and follows a structured approach: we define the project scope, conduct business discovery workshops with your stakeholders, assess your existing systems, and then prepare tailored platform recommendations based on your expected growth, future needs, and budget. We’re platform-agnostic, so our recommendations are based on what’s right for your business — not a preferred vendor relationship. You can read more about why platform selection discovery is crucial on our blog.

Digital experience design is the practice of blending UX (user experience) and UI (user interface) to create intuitive, visually engaging online experiences. At Human Element, this includes usability audits, data-informed design, and ongoing optimization. We analyze heat maps, website analytics, and user behavior to identify areas for improvement across key pages like your homepage, category pages, product pages, cart, and checkout. The goal is to keep customers engaged and guide them toward conversion.

Yes. A full rebuild isn’t always the right move, and we do this kind of work regularly. Through usability audits and UX analysis, we identify the highest-impact areas for improvement and redesign key pages or flows on your existing platform. We use a design thinking approach — understanding the problem before jumping to solutions — and focus on changes that move the needle on conversion and user satisfaction. You get meaningful results without the cost and timeline of a ground-up rebuild.