Adobe Commerce Cloud As The Perfect Solution
The new site introduced a wealth of features and functionality and brought back the full product catalog – targeting a new audience and growing the site’s reach. To fully expand the shopping experience, GSN chose to re-platform on Adobe Commerce Cloud, which provides the reliability and stability needed to support a full eCommerce operation. Many extensions and customizations were implemented to enhance the shopping experience and simplify the process.
1. Personalized Shopping Experience
Gem Shopping Network wanted to provide a personalized shopping experience for customers, so we built and introduced the Gem Shopping Concierge. To create the concierge experience, GSN’s personal shoppers build custom product catalogs for customers based on a survey, allowing them to easily view, add to cart, and check out. This feature also allows the GSN team to see detailed reporting based on customer behaviors.
2. Improved Search & Navigation
To improve product discoverability, we enhanced navigation and search. We added advanced layered navigation for better filtering, incorporated a new Mega Menu by Amasty for quick access to products, and implemented an advanced search for precise results.
3. Improved Payment Functionality
We improved payment functionality by adding ChatPay, allowing representatives to create invoices through chat. We also integrated SplitIt for splitting payments across multiple cards, added PayPal as a payment option, and included Signifyd for fraud protection.