Digital Marketing

Driving traffic to your site

PPC & AdWords
Management

Millions of businesses worldwide use Pay Per Click (PPC) advertising to drive qualified traffic to their websites. It’s become a critical part of every business’ marketing mix. Our team can analyze your current campaigns and determine the right strategy to increase conversions and optimize spend. We are a certified Google Adwords Agency partner as well as BigCommerce and Shopify affiliates.

Your Contract May Include:

  • Channel strategy and campaign set-up
  • Google, Bing, Yahoo or Facebook ad management
  • Existing campaign evaluation and auditing
  • Ad writing
  • Bid management and ongoing optimization

Search Engine
Optimization

Search engine optimization (SEO) relates to increasing traffic to your website, improving your UX, CRO, and other critical aspects of your site. Some call it wizardry, but we call it experience. Whether we’d be your only source for SEO or you have an in-house team, Human Element can do the additional work to help meet your marketing goals and close more sales.

Your Contract May Include:

  • Technical investigations and expert recommendations
  • Keyword research and analysis
  • Website content evaluation and creation, based on your unique needs
  • Backlink evaluation and link-building to rank higher on search engines
  • Elimination of zombie pages and increasing site speeds
  • Competitor analysis accompanied by current data

Social Media
Marketing

Maintain your voice and style across the multitude of social channels to stay ahead of shifting trends. A social media presence is no longer optional—it’s a requirement. We can evaluate your current strategy and recommend improvements, as well as create and manage your day-to-day campaigns and content calendar.

Your Contract May Include:

  • Social media channel strategy
  • Content creation
  • Graphics and creative
  • Campaign management
  • Reporting

Remarketing

Human Element’s web designers will help you create beautiful, dynamic banner ads that fit your brand voice and make sure your company is top of mind. Whether you want to promote specific products in a social feed or you’d like to get a second touch on visitors to your website, Human Element can help you make sure your potential customers choose you instead of the competition.

Your Contract May Include:

  • Campaign channel strategy
  • Remarketing creative
  • Product remarketing
  • Monitoring and reporting

Comparison Shopping
Engines & Optimized
Digital Storefronts

Allow your customers to find exactly what they’re looking for with Comparison Shopping Engines. Human Element will help you build and launch product feeds so you can get in front of shoppers looking specifically for your products. Once you’re running, we will segment and categorize products as well as optimize bids to ensure you’re getting the most out of your shopping feeds. Features such as live inventory numbers to better inform customers; crosslinks to help user navigation; and efficient feature implementation for a faster site.

Your Contract May Include:

  • Product feed implementation
  • Merchant center configuration
  • Bid optimization
  • Product categorization

Email Marketing

It still holds true in 2021: everyone has an email, but putting the right email marketing strategy in place can be intimidating. From crafting your customer journey, to template creation, segmentation, and automated campaign management, our goal is to supercharge your campaigns to reach the right buyers with the perfect message. Keep customers, followers, and others informed of your latest developments, sales, and more to improve your bottom line!

Your Contract May Include

  • Email service provider implementation
  • Overall email marketing strategy
  • Email content calendar
  • Design services and content generation

Let’s Get Started

We love collaborating with ambitious companies and passionate people. Let’s build something together.

Contact Us
What We Do