Digital Marketing

Driving traffic to your site

PPC & AdWords
Management

Millions of businesses worldwide use PPC advertising to drive qualified traffic to their websites. It’s become a critical part of every business’ marketing mix. Our team can analyze your current campaigns and determine the right strategy to increase conversions and optimize spend. Oh, and we’re a certified Google Adwords Agency partner!

Your Contract May Include

  • Channel strategy and campaign set-up
  • Google, Bing, Yahoo or Facebook ad management
  • Existing campaign evaluation and auditing
  • Ad writing
  • Bid management and ongoing optimization

Search Engine
Optimization

Search engine optimization (SEO) is one of the most cost-effective ways to increase traffic to your website. Our secret recipe starts with in-depth keyword research, add in a generous helping of best-practice-driven content writing, add in a dash of optimization, and voila! Watch your links climb up the rankings. We can also look into the technical aspects of your website’s architecture to ensure that your site is built with SEO best practices in mind.

Your Contract May Include

  • Technical evaluation and recommendations
  • Keyword research and analysis
  • Content evaluation and generation
  • Backlink evaluation and link-building

Social Media
Marketing

Having a social media presence is no longer optional. Human Element will help you maintain your voice and style across the multitude of social channels. We can evaluate your current strategy and recommend improvements, as well as create and manage your day to day campaigns and posting calendar. Ready to grow your social audience?

Your Contract May Include

  • Social media channel strategy
  • Content creation
  • Graphics and creative
  • Campaign management
  • Reporting

Remarketing

Human Element will help you create beautiful, dynamic banner ads that fit your brand and make sure your company is top of mind. Whether you’re looking to promote specific products in a social feed or you’d like to get a second touch on visitors to your website, Human Element can help you make sure your potential customers don’t get away.

Your Contract May Include

  • Campaign channel strategy
  • Remarketing creative
  • Product remarketing
  • Monitoring and reporting

Comparison Shopping
Engines

Allow your customers to find exactly what they’re looking for with Comparison Shopping Engines. Human Element will help you build and launch product feeds so you can get in front of shoppers looking specifically for your products. Once you’re running, we will segment and categorize products as well as optimize bids to be sure you’re getting the most out of your shopping feeds.

Your Contract May Include

  • Product feed implementation
  • Merchant center configuration
  • Bid optimization
  • Product categorization

Email Marketing

Putting the right email marketing strategy in place can be intimidating. From architecting your customer journey, to template creation, segmentation, and automated campaign management, our goal is to supercharge your campaigns to reach the right buyers with the perfect message.

Your Contract May Include

  • Email service provider implementation
  • Overall email marketing strategy
  • Email content calendar
  • Design services and content generation

Let’s Get Started

We love collaborating with ambitious companies and passionate people. Let’s build something together.

Contact Us
What We Do