Where Intuitive UX Meets Stunning UI
Human Element crafts intuitive, visually engaging online stores by blending UX and UI design to enhance user experience.
How Do We Do It?
Creating a successful web shop design involves several key aspects:
Visitor Research & A/B Testing
By analyzing visitor behavior with tools like Hotjar, we identify opportunities for improving user experience and uncover areas for A/B testing, ensuring effective and cost-efficient enhancements. This helps us make informed, data-driven design decisions.
Wireframes
Wireframes are a crucial part of digital design, especially for more complex projects. Wireframes focus on how content is arranged and how information flows across the site. They’re usually in grayscale, which allows us to prioritize functionality and user experience without getting distracted by visual details.
Content Creation
In a fast-evolving tech landscape, crafting standout website copy and compelling imagery is essential. We help you define your unique purpose and develop a long-term content strategy that sets you apart.
Creative Design
Using the insights from our previous phases, we craft visually appealing designs that attract and engage users, ultimately encouraging them to make purchases. This step involves selecting typography, color schemes, and layouts to create a cohesive brand identity. The goal is to optimize the user interface and experience, ensuring easy navigation, clear product information, and a smooth checkout process to boost conversions and maximize customer satisfaction.
Good design is invisible. Great design drives revenue.
Transforming Clicks Into Conversions
At Human Element, we design online stores and websites that are both intuitive and visually appealing. The design incorporates a seamless user experience (UX) by ensuring intuitive navigation, clear information hierarchy, and engaging visual elements that guide users toward their desired actions.
User interface (UI) design focuses on attractive visuals, cohesive branding, and interactive elements. By blending UX and UI principles, we create user-friendly platforms that build trust, boost conversions, and enhance customer satisfaction.
Usability Audit
Just like a living organism, eCommerce is constantly evolving and changing, and it requires ongoing attention and care to remain healthy and successful. By staying attuned to market changes, updating website design and user experience, refining marketing strategies, and being responsive to customer needs, eCommerce businesses can remain healthy and successful over time.
A usability audit is a critical process for eCommerce stores to identify areas for improvement and enhance the user experience. By improving the user experience, you can increase sales, improve SEO rankings, reduce costs, and stay competitive in a crowded marketplace.
The outcome of the Usability Audit is a detailed report with findings and recommendations on the most important pages of an eCommerce website, such as homepage, category, product, cart, and checkout pages. This report takes into account all data sources such as heat maps and website analytics to identify areas of improvement in the user experience. The aim of the report is to provide actionable insights that can be used to optimize the website and improve customer satisfaction and engagement.
Gem Shopping Network
Judson Senior Living
Roush Performance
Why Human Element?
We pride ourselves on crafting design experiences that resonate deeply with both your business goals and your users’ needs.
Our design philosophy prioritizes your customers, delivering intuitive, user-friendly experiences that foster growth. Backed by a team of eCommerce professionals, we ensure that our designs meet the highest standards. We don’t stop at just creating; we continuously monitor and refine our work, making sure your customers always receive the best possible experience.
Frequently Asked Questions
We blend UX and UI design using a data-informed approach. That means we start with research — usability audits, heat maps, website analytics, and user behavior analysis — to identify what’s working and what needs improvement. We then apply design thinking principles to create intuitive, visually engaging experiences that guide customers toward conversion. Our designs are grounded in real data, not guesswork, and we focus on the pages that matter most: homepage, category, product, cart, and checkout.
Yes. Responsive and mobile-friendly design is a core part of our process. With the majority of web traffic now coming from mobile devices, we ensure every design we create is responsive and optimized for all screen sizes. Our approach considers the unique behaviors and expectations of mobile users — from touch-friendly navigation to streamlined checkout flows — so your customers have a great experience regardless of how they access your site.
Absolutely. Conversion rate optimization is a key focus of our design work. We use usability audits, A/B testing, and data analysis to identify friction points in the customer journey, then design targeted improvements. Our approach has delivered significant results — in one case, A/B testing led to an 82% conversion increase. Whether it’s simplifying checkout, improving product page layouts, or refining navigation, we focus on changes that directly impact your bottom line.
Yes. Web accessibility is an important part of how we design and build websites. We assess compliance across WCAG guidelines, content readability, semantic structure, navigation, and media accessibility to ensure your site is usable by all audiences and easily interpreted by assistive technologies. Beyond being the right thing to do, strong accessibility also improves SEO performance and reduces legal risk. Learn more about ADA eCommerce compliance.
Platforms We Work With
Human Element is an Adobe Silver Solution Partner with 35+ Adobe Commerce certifications.
We started working with Magento in 2010. We’re old pros.
Get up and running quickly with Shopify and ShopifyPlus for B2B.
Our certified BigCommerce experts help businesses at every stage of growth.
From open source to enterprise, with no-limits capabilities and serious ROI.
Sana Commerce Cloud is built specifically for B2B businesses.
Multi-channel eCommerce enabled with an API-first headless architecture
Tell your brand story with a well-designed and well-built website.
Manage customers, marketing, and your website with one tool.