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Keeping up with the latest trends and tools to keep your business running smoothly can be overwhelming. So we’re excited to share with you helpful advice and resources from Adobe, Avalara, and Emarsys (just a few of theĀ partnersĀ that Human Element is proud to work with). Read on to learn how to build anĀ irresistibleĀ commerce experience for your customers!



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Build an irresistible commerce experience

Offering a great customer experience is something that takes time and practice. And it takes the right kind of commerce platform. From speed to flexibility and rapid publishing to mobile development, check outĀ Build an Irresistible Commerce Experience. It highlights the essential features of a top-notch commerce platform ā€” includingĀ what to look for and what to avoid.




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Looking back to get ahead in the new year

As you look ahead to theĀ coming weeks and months, take time to reviewĀ metrics and KPIsĀ from 2020Ā that highlightĀ your wins, your losses, and everything in between.Ā This postĀ outlines a framework forĀ conducting a retrospective analysis of your 2020 commerce performance that will help you grow faster,Ā bigger, and betterĀ this year.


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Why Third Party Cookies Are Out, and What That Means to You

Data. Marketers canā€™t get enough of itā€¦ data forĀ decision making, data forĀ cohorting, data forĀ segmentation, data forĀ personalization. The list is endless. But the focus should be on data that helps to drive a customer-first experience – and ultimately, a personalized one. Therefore, we need to look atĀ first party data.Ā Watch the videoĀ hereĀ to learn more.

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2021 sales tax holidays

A sales tax holiday is a limited period of time during which otherwise taxable products are exempt from sales tax.Ā They tend to be popular with consumers because they help them save money. Although they can complicate tax compliance, business owners usually like them because they bring people through the door.Ā  They can also encourage purchases of certain items, like emergency preparedness supplies. Avalara has compiledĀ thisĀ helpful state-by-state guide.

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