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// The Human Element Blog: eCommerce Insights

Adobe Commerce

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Human Element Launches Newly Designed Website for RIGID Industries on Adobe Commerce

November 19, 2025 – Ann Arbor, Mich., – eCommerce services and digital marketing agency Human Element announced that it has launched a redesigned website for its client, RIGID Industries. RIGID

Emily Kania November 19, 2025

Adobe Storefront: A New Chapter for Adobe Commerce

Adobe’s latest announcement of its new Storefront application has stirred quite a conversation in the eCommerce and developer communities. At Human Element, we gathered our internal experts – Ben Lorenz

Emily Kania May 1, 2025

Critical Adobe Commerce Security Updates & How They Affect Your Business

As I write this, it’s the middle of July and Adobe has been burning red releasing security updates for the Adobe Commerce and Magento Open Source platforms. Let’s discuss how

Kevin Gardner July 19, 2024

A diverse group of five professionals stand together outdoors in front of a city skyline, smiling and interacting—one holding a laptop—as abstract digital network graphics representing Adobe Summit 2024 are illustrated above them in the sky.

What We Learned at Adobe Summit 2024

Last week I had the opportunity to attend the Adobe Summit 2024 in Las Vegas. It’s a huge conference – about 12,000 people – with lots of content tracks that

Sabra Bander April 10, 2024

A large digital screen at an event displays the words Adobe Summit with abstract colorful graphics, as attendees sit and stand in a dimly lit auditorium awaiting key takeaways.

Key Takeaways from Adobe Summit 2023

Our team was happy to get back out to Las Vegas for Adobe Summit 2023 in late March. There was excitement in the air as thousands of people gathered once

Emily Kania April 5, 2023

The word NOIR is written in bold, black, uppercase letters with a modern, geometric font. The letters O and R are split horizontally, creating a stylized, minimalist design.

NoIR Launches New Website on Adobe Commerce – Magento with Digital Commerce Agency Human Element

Manufacturer’s new eCommerce site features improved shopping experience that ensures customer satisfaction March 15, 2023, Ann Arbor, Michigan — NoIR, a manufacturer of internationally certified laser safety eyewear, laser windows,

Emily Kania March 15, 2023

A bar graph with rising bars and an upward arrow, surrounded by icons for shopping, ads, video, security, ideas, and global connectivity, representing growth and digital marketing analytics.

Make the Switch from Universal Analytics to Google Analytics 4 on Your Magento – Adobe Commerce Site

Now is the Time to Start Migrating to GA4 Written by: Gary Goodman, Human Element eCommerce Strategist John Tucker, Human Element Data Analyst and eCommerce Strategist You’ve probably already heard

Gary Goodman September 20, 2022

Human Element Partners with Stover & Company to Launch Best-in-Class Magento – Adobe Commerce Website

Ann Arbor, Michigan-based eCommerce integrator builds improved shopping experience for bakery & confectionery customers August 23, 2022, Ann Arbor, Michigan — Human Element, Inc. (HEi), a business-to-business (B2B) and business-to-consumer

Emily Kania August 23, 2022

Yellow robotic arms operate in a modern factory, illustrating Industry 4.0 innovation. Digital icons and connecting lines represent automation, technology, and smart manufacturing—our New Years Resolution is Industry 4.0. Find out why.

Our 2022 New Year’s Resolution

Industry 4.0, encapsulates the concept of rapid change to technology, industries, and societal patterns in the 21st century. This is due to increasing interconnectivity and smart automation. It asserts that

Human Element January 3, 2022

Human Element Awarded Adobe Commerce Specialization

Human Element, Inc, an Adobe Silver Solution Partner, announced that the company has been awarded Adobe Commerce Specialization as part of the Adobe Solution Partner program. The Specialization recognizes Human

Emily Kania December 9, 2021

A repeating pattern of black calendar icons with magnifying glasses on a green background, one highlighted in yellow near the right—symbolizing the importance of regular checkups, like why a code audit is critical for your site’s security and reliability.

Why A Code Audit Is Critical For Your Site

Why A Code Audit is Critical For Your Site You might have questions like these: How healthy is my Adobe Commerce (Magento) store? Am I running on the latest version

Human Element November 12, 2021

Two vintage keys hang from pine branches with red berries on a rustic wooden background. The text reads, “Three Keys to Plan Your Holiday Marketing—Unlock Success with a Human Element.”.

Three Keys to Unlocking Holiday Success

Happy Holidays, everyone! As a group of client-focused strategists, the mere mention of “Christmas” immediately sends the shivers of the holiday shopping season through our sugar-coursed veins. And I know,

Human Element November 10, 2021

Two small brown paper shopping bags sit on a laptop keyboard with blurred string lights in the background, illustrating tips to prep your eCommerce store for the holiday season and capture festive online shoppers.

Last Minute Holiday Tips For Your eCommerce Website

We’re already in the middle of the biggest sales season of the year, and more and more of it is taking place digitally. In 2020, 80% of companies invested in

Human Element November 1, 2021

man assembling bike in manufacturing facility

Design a Digital Experience for Everyone

How manufacturers can create a seamless digital experience—for business buyers, distributors, and maybe even consumers— that accelerates growth. Manufacturing companies are well known for their engineering and logistical

Human Element September 23, 2021

Why Manufacturers Need eCommerce

Many manufacturers have been in business for decades. Whether family-owned or publicly-traded, there is a persistence and legacy rarely found elsewhere in other industries. Our world is changing, and businesses

Human Element September 7, 2021

Illustration of a brain split in half. The left side resembles a circuit board, symbolizing technology, while the right side is stylized with organic curves, representing creativity. The background is a subtle pattern of geometric shapes.

The New AI-Powered Customer Experience

Artificial intelligence (AI) promises to help improve the digital experience for B2B companies at each stage of the customer journey. For businesses that sell to businesses, the customer experience

Human Element August 5, 2021

An orange silhouette of a human head with a black code symbol (< >) inside, on a light blue background with faint geometric shapes and M logos scattered throughout.

The Adobe Magento Page Builder: An Introduction to Viewports/Breakpoints

A very powerful Adobe Commerce (Magento) feature is the ability to use a Page Builder to manage the site’s content. Page Builders are becoming increasingly popular for web frameworks

Human Element July 23, 2021

A person writes SEO Strategy Plan on a notepad surrounded by colorful icons. Nearby are a laptop, smartphone, ruler, salad, and scattered paper clips on a white desk.

SEO For eCommerce: It’s Not What You Think

Search engine optimization (SEO) may seem like the simple process of improving the quality and quantity of organic website traffic, but what that looks like in execution is far more

Human Element June 23, 2021