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// The Human Element Blog: eCommerce Insights

Manufacturing and Distribution

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Helping Michigan Manufacturers Embrace Industry 4.0

In a recent episode of the Human Element podcast, Beyond the Cart, Ben Lorenz, CEO of Human Element, sat down with Mike Folster from the Industry 4.0 Accelerator to talk

Emily Kania June 25, 2025

Two men with beards sit at a table in front of laptops, appearing focused as they discuss strategies for their B2B ecommerce site. A metallic travel mug and a smartphone rest on the table, while sunlight streams through large windows in the background.

How to Launch a Customer-Focused B2B eCommerce Site

As part of its B2B Disruptors Report, DC360 interviewed Human Element Technical Solution Architect, Paul Briscoe, about the best approach to building a B2B eCommerce site. Click here to get

Emily Kania December 5, 2023

Boxes move along blue conveyor belts in a large warehouse with shelves of products in the background. Digital icons overlay the image, representing logistics, shipping, and data analysis.

Collaboration Between Manufacturers and Distributors Is Key for Commerce Success

As part of its B2B Channel Partners Report, DC360 interviewed Human Element Managing Partner, Jason Magee, regarding how manufacturers and distributors can build partnerships that benefit both parties. Click here

Emily Kania November 7, 2023

A woman scans a shipping label on a package at a desk with a laptop—perfect for B2B companies—while a man works on a computer in the background, surrounded by shelves filled with boxes.

B2B Companies with eCommerce Will Outshine Their Competition

Human Element eCommerce Strategist, Gary Goodman, was interviewed by DC360 and answered questions regarding how B2B companies can meet expectations of their customers in the B2B buying experience. To read

Emily Kania September 18, 2023

Several people stand at a table working on laptops, with one person gesturing while others type. Sunlight streams in through large windows, creating a bright, collaborative office atmosphere.

Why It’s Essential to Prioritize Digital Transformation for B2B Business

As business evolves, manufacturers and distributors are going digital. Today’s B2B buyers want more self-service eCommerce, and B2B companies are responding. Human Element’s managing partner, Jason Magee, was interviewed by

Emily Kania June 29, 2023

Two people shake hands across a wooden desk with a laptop, documents, charts, and a clipboard, suggesting a successful business meeting or agreement.

Cash in on Critical B2B Ecommerce Technology to Better Compete

Digital Commerce 360’s latest B2B eCommerce strategy report, Technology Trends: B2B eCommerce Connections, covers how companies ranging from regional distributors like Fairmount Tired & Rubber to global manufacturers like Konica

Emily Kania June 1, 2023

Yellow robotic arms operate in a modern factory, illustrating Industry 4.0 innovation. Digital icons and connecting lines represent automation, technology, and smart manufacturing—our New Years Resolution is Industry 4.0. Find out why.

Our 2022 New Year’s Resolution

Industry 4.0, encapsulates the concept of rapid change to technology, industries, and societal patterns in the 21st century. This is due to increasing interconnectivity and smart automation. It asserts that

Human Element January 3, 2022

Cover image for the Digital Commerce 360 B2B Distributor 300 Report 2021, featuring key findings from the Distributor Research report on U.S. distributors and wholesalers growth through digital commerce.

Key Findings from the 2021 Distributor 300 Research Report

The Key Findings from the 2021 Distributor 300 research report analyzes the trillion-dollar B2B eCommerce distribution industry, as projected by Digital Commerce 360 researchers, including real-life case studies

Human Element November 17, 2021

man assembling bike in manufacturing facility

Design a Digital Experience for Everyone

How manufacturers can create a seamless digital experience—for business buyers, distributors, and maybe even consumers— that accelerates growth. Manufacturing companies are well known for their engineering and logistical

Human Element September 23, 2021

Why Manufacturers Need eCommerce

Many manufacturers have been in business for decades. Whether family-owned or publicly-traded, there is a persistence and legacy rarely found elsewhere in other industries. Our world is changing, and businesses

Human Element September 7, 2021

Illustration of a brain split in half. The left side resembles a circuit board, symbolizing technology, while the right side is stylized with organic curves, representing creativity. The background is a subtle pattern of geometric shapes.

The New AI-Powered Customer Experience

Artificial intelligence (AI) promises to help improve the digital experience for B2B companies at each stage of the customer journey. For businesses that sell to businesses, the customer experience

Human Element August 5, 2021

eCommerce + ERP: Better Together

eCommerce + ERP: Better Together Five reasons why integrating eCommerce with ERP is good for your customers and your business You know integrating your eCommerce platform with your

Human Element March 8, 2021

Headless Commerce Primer for the Enterprise

Recent developments in technology and consumer behaviors have created a demand for more agile approaches to customer experience management. While a number of options exist to help merchants grow a

Human Element February 5, 2021

A laptop on a table displays a website with an image of a person in an industrial setting and text that reads, Last minute order? No problem—we’ve got it in stock and can ship quickly.

Human Element Launches GW Kent Magento 2 Website

The new GW Kent website is here and taking orders! Like any successful eCommerce store, the new site was extensively designed, planned, and built with close attention to detail, as

Human Element August 16, 2018

5 Must-Have Magento Commerce Features For B2B

Magento 2.2.X has ushered in some killer new features for companies that are selling B2B or are currently using a B2C eCommerce solution to sell to their end users. At

Ben Lorenz April 26, 2018

Human Element Launches Superlift Magento 2 Website

After three months of design and implementation, Human Element is both giddy and proud to launch the new Superlift.com on the Magento 2 platform. The design phase began in the cool days

Human Element July 6, 2017

Uckele Launches New Enterprise Magento 2 Website

Human Element is excited to announce the launch of Uckele.com on the Magento 2 Enterprise eCommerce platform. Uckele is a 50-year-old manufacturer of high-quality nutritional supplements for both human and animal

Human Element May 17, 2017

Human Element launches new Magento design for B2B brewery supplier GW Kent

We’ve been hard at work here at Human Element this year. In early March, we launched a new responsive design for online B2B brewery and winery supplier, GW Kent. Not

Sabra Bander March 31, 2015