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// The Human Element Blog: eCommerce Insights

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We Did the Math on Our AI Use. It Wasn’t Easy.

Tokenmaxxing, the data center panic, and what usage for a company like ours actually looks like. I’ve been wanting to write this post for months. The problem wasn’t having something

Dane Dickerson August 11, 2026

HubSpot lead generation report showing how HubSpot can help manufacturers

How HubSpot Can Help Manufacturers: An Inside Look

Manufacturers face unique challenges in managing sales, marketing, and customer relationships. Complex products, extensive sales teams, and the need to manage leads from multiple territories demand tools that offer flexibility

Michael Duke December 2, 2024

A person sitting at a conference table with a laptop, participating in a video conference. A large screen displays four people in a video call. A tumbler and another laptop are also on the table.

Exploring Amazon: Today, Its Future, and Its Broader Impact on eCommerce

We here at Human Element have opinions about many things. (I mean, have you read our previous posts about the future of eCommerce and payment methods?) More than that, though,

Emily Kania October 15, 2024

A collage of various groups of people celebrating the 20th anniversary of Human Element. Includes scenes of team gatherings, individuals working on laptops, a pet cat, and a decorative sign that reads human element 20 years.

Human Element, Ann Arbor-based eCommerce Services Agency, Celebrates 20th Anniversary

Ann Arbor, MI, September 12, 2024 – eCommerce services and digital marketing agency Human Element is excited to announce that it is celebrating its 20th anniversary. The agency was founded

Emily Kania September 12, 2024

Two digitally-rendered figures face each other. The left figure, labeled SAAS, is bathed in blue with cloud motifs. The right figure, labeled ON-PREM, is in a darker setting with metallic features. Text in the center reads VS.

SaaS vs. On-Prem for eCommerce – Your Guide to Choosing a Platform

There are dozens of platforms that can power an eCommerce store in 2024, but most can be sorted into one of two categories; on-premises platforms (on-prem), and software-as-a-service (SaaS). Each

Gary Goodman September 3, 2024

A futuristic, glowing cash register prints a fiery receipt, surrounded by stacks of coins and scattered banknotes. Warm lighting creates a dramatic atmosphere, highlighting the intense energy of the scene.

The Future of Payment Methods

In our latest roundtable discussion, we at Human Element gathered to discuss where we are now, and what’s coming next in the world of payment methods – and how they’ll

Emily Kania August 21, 2024

Critical Adobe Commerce Security Updates & How They Affect Your Business

As I write this, it’s the middle of July and Adobe has been burning red releasing security updates for the Adobe Commerce and Magento Open Source platforms. Let’s discuss how

Kevin Gardner July 19, 2024

A computer monitor displays blue and orange financial charts and data. Blue liquid drips down from the screen, covering the keyboard and desk. The background is a solid blue wall.

The Evolution of SaaS and Custom Software Development

Custom Software Development is Due for a Comeback In our 20 years as an agency, we’ve witnessed the prevailing wisdom around software development make a 180 degree flip from custom

Ben Lorenz June 25, 2024

Illustration of three people discussing in front of a large interface with pipes and water drops, surrounded by four dogs sitting on grass. The scene has a colorful, playful style with nature elements.

1 Week Later: Findings and Recommendations from the Google API Leak

Human Element Digital Marketing Strategists Michelle Abbey and Jordan McKinley also contributed to this post. The Human Element Digital Marketing team sat down last week to review findings from the

Dane Dickerson June 11, 2024

Adobe Firefly Image Prompt: “a search engine results page where the results are 'leaking'”

Google Search API Leak: 4 Things You Need to Know

On May 27, 2024, an anonymous source shared a treasure trove of leaked Google Search API documents with Rand Fishkin, Moz founder and CEO of Sparktoro. The leak is extensive, and

Dane Dickerson May 31, 2024

Finding Harmony: Nurturing Work/Life Balance at Human Element

At Human Element, we believe in more than just delivering exceptional solutions; we believe in fostering an environment where our team members can thrive both personally and professionally. One of

Tracie Wolfe May 14, 2024

A teacher stands in front of a classroom of students, presenting a lesson on How to Use AI tools, shown on a large screen with an illustration of a humanoid robot and digital graphics.

AI in Business: With Great Power Comes Great Responsibility

From the tools used to edit photos and the music recommended on Spotify, to the healthcare sector using it to help diagnose patients, AI is everywhere. With it permeating so

Jordan McKinley May 1, 2024

eCommerce Platform Trends - interview with Ben Lorenz

The Latest Trends in eCommerce Platforms

As part of its eCommerce Platforms Report, DC360 interviewed Human Element Managing Partner, Ben Lorenz, about the latest trends in eCommerce platforms. Click here to get the full report or

Emily Kania April 12, 2024

A diverse group of five professionals stand together outdoors in front of a city skyline, smiling and interacting—one holding a laptop—as abstract digital network graphics representing Adobe Summit 2024 are illustrated above them in the sky.

What We Learned at Adobe Summit 2024

Last week I had the opportunity to attend the Adobe Summit 2024 in Las Vegas. It’s a huge conference – about 12,000 people – with lots of content tracks that

Sabra Bander April 10, 2024

Embracing Our Core Value: Be a Problem Solver

At Human Element, we take people into consideration in everything we do. This applies to the work we do for clients — always considering the user experience first — but

Tracie Wolfe February 22, 2024

A woman in business attire holds a laptop and interacts with virtual icons related to real estate, smart technology, and AI in eCommerce, set against a cityscape at dusk.

How AI is Shaping the Future of eCommerce

Artificial intelligence (AI) isn’t just science fiction anymore; it’s rapidly transforming the landscape of eCommerce. Beyond simple algorithms, AI is weaving its way into every facet of online shopping, from

Gary Goodman February 5, 2024

Roush Performance Launches Newly Designed Commerce Site on Shopify Plus with Digital Agency Human Element

Detroit-based performance company partners with Ann Arbor agency to improve user experience and boost sales January 30, 2024 – Ann Arbor, MI – Human Element, Inc. and Roush Performance are

Emily Kania January 30, 2024

Two men with beards sit at a table in front of laptops, appearing focused as they discuss strategies for their B2B ecommerce site. A metallic travel mug and a smartphone rest on the table, while sunlight streams through large windows in the background.

How to Launch a Customer-Focused B2B eCommerce Site

As part of its B2B Disruptors Report, DC360 interviewed Human Element Technical Solution Architect, Paul Briscoe, about the best approach to building a B2B eCommerce site. Click here to get

Emily Kania December 5, 2023