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// The Human Element Blog: eCommerce Insights

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Rehumanizing Culture & Engagement in a Virtual Work World

One of the greatest changes that companies have faced amid the Covid-19 pandemic has been the shift from an in-person to a virtual work world. This shift has affected companies

Tracie Wolfe November 30, 2023

Boxes move along blue conveyor belts in a large warehouse with shelves of products in the background. Digital icons overlay the image, representing logistics, shipping, and data analysis.

Collaboration Between Manufacturers and Distributors Is Key for Commerce Success

As part of its B2B Channel Partners Report, DC360 interviewed Human Element Managing Partner, Jason Magee, regarding how manufacturers and distributors can build partnerships that benefit both parties. Click here

Emily Kania November 7, 2023

A graphic with the text human element Project Managers features five diverse headshots in circular frames on a teal background, highlighting the importance of project management through personal connections.

Behind the Scenes of Project Management

International Project Management Day is celebrated annually on the first Thursday of November and is all about appreciating the important role project managers play in our organizations. As a technical

Eric Leslie November 2, 2023

A woman scans a shipping label on a package at a desk with a laptop—perfect for B2B companies—while a man works on a computer in the background, surrounded by shelves filled with boxes.

B2B Companies with eCommerce Will Outshine Their Competition

Human Element eCommerce Strategist, Gary Goodman, was interviewed by DC360 and answered questions regarding how B2B companies can meet expectations of their customers in the B2B buying experience. To read

Emily Kania September 18, 2023

A person writes “DIGITAL MARKETING” on glass, surrounded by keywords like budget, trends, content, SEO, and strategy—a vivid illustration of the core elements that drive successful digital marketing campaigns.

Unlocking the Power of Digital Marketing: Strategies, Roles, and Benefits

What is digital marketing? Digital marketing is any form of marketing – efforts to promote or sell products or services – mediated through personal devices such as phones, tablets, and

Emily Kania September 1, 2023

Several people stand at a table working on laptops, with one person gesturing while others type. Sunlight streams in through large windows, creating a bright, collaborative office atmosphere.

Why It’s Essential to Prioritize Digital Transformation for B2B Business

As business evolves, manufacturers and distributors are going digital. Today’s B2B buyers want more self-service eCommerce, and B2B companies are responding. Human Element’s managing partner, Jason Magee, was interviewed by

Emily Kania June 29, 2023

Chicago skyline with tall buildings under a cloudy sky. In the foreground, a banner reads Digital Commerce 360 Events ENVISION B2B in white and orange letters.

Key Takeaways from EnvisionB2B 2023

A group of Human Element humans traveled to Chicago last week for the EnvisionB2B Conference. Brought to you by Digital Commerce 360, the global leader in eCommerce research and media,

Emily Kania June 27, 2023

Two people shake hands across a wooden desk with a laptop, documents, charts, and a clipboard, suggesting a successful business meeting or agreement.

Cash in on Critical B2B Ecommerce Technology to Better Compete

Digital Commerce 360’s latest B2B eCommerce strategy report, Technology Trends: B2B eCommerce Connections, covers how companies ranging from regional distributors like Fairmount Tired & Rubber to global manufacturers like Konica

Emily Kania June 1, 2023

Illustration of an open laptop displaying data visualizations, including a pie chart, bar graph, and line graph with data points, set against a light blue diamond-shaped background.

Empower your Business with a Data Warehouse

Providing the infrastructure, resources, and competencies for Data & Analytics With increasing pressure to provide excellent customer experiences and deliver ROI, businesses must find innovative ways to differentiate themselves

Emily Kania April 26, 2023

A large digital screen at an event displays the words Adobe Summit with abstract colorful graphics, as attendees sit and stand in a dimly lit auditorium awaiting key takeaways.

Key Takeaways from Adobe Summit 2023

Our team was happy to get back out to Las Vegas for Adobe Summit 2023 in late March. There was excitement in the air as thousands of people gathered once

Emily Kania April 5, 2023

Three people work together at a desk, focused on a laptop screen in a dimly lit office. As they discuss, one woman stands and points at the screen, leading a collaborative effort to switch eCommerce platforms.

Making the Most of Platform Technology in a Struggling Economy

A little more than one out of four retailers are looking to switch their eCommerce platform, according to a Digital Commerce 360 survey conducted in September and October of 2022.

Emily Kania March 28, 2023

The word NOIR is written in bold, black, uppercase letters with a modern, geometric font. The letters O and R are split horizontally, creating a stylized, minimalist design.

NoIR Launches New Website on Adobe Commerce – Magento with Digital Commerce Agency Human Element

Manufacturer’s new eCommerce site features improved shopping experience that ensures customer satisfaction March 15, 2023, Ann Arbor, Michigan — NoIR, a manufacturer of internationally certified laser safety eyewear, laser windows,

Emily Kania March 15, 2023

A person types on a laptop at a desk with a blue mug and an open notebook. Digital business and communication icons, including charts and envelopes, are overlaid on the image.

Four Steps to Accelerate ROI and Sales Using Your Digital Marketing and Web Data

Written by: Curtis Lorenz, Human Element Data & Analytics Team Lead How can you use your web and digital marketing data to get a better return on investment (ROI)? The

Emily Kania February 14, 2023

A woman stands and presents on How B2B Businesses Use Data, displaying graphs and analytics to colleagues in a modern office meeting room. Laptops and documents are spread across the table as the team analyzes key insights.

How B2B Businesses Can Use Data to Improve the Customer Journey

Collecting various data from disparate systems, analyzing it, and putting the insights gleaned into action has typically been an exclusive privilege of large corporations with big budgets. But as technology

Emily Kania December 20, 2022

Two people stand in a warehouse surrounded by shelves with boxes. One person holds a large cardboard box while the other points at a tablet, both appearing to discuss B2B eCommerce strategies for inventory or logistics.

B2B eCommerce Strategies that Improve the Shopping Experience

This article was originally published in the Digital Commerce 360 report “A Blueprint for B2B Technology.” Download the full report here. B2B companies were only slowly adopting eCommerce strategies before

Emily Kania December 14, 2022

A bar graph with rising bars and an upward arrow, surrounded by icons for shopping, ads, video, security, ideas, and global connectivity, representing growth and digital marketing analytics.

Make the Switch from Universal Analytics to Google Analytics 4 on Your Magento – Adobe Commerce Site

Now is the Time to Start Migrating to GA4 Written by: Gary Goodman, Human Element eCommerce Strategist John Tucker, Human Element Data Analyst and eCommerce Strategist You’ve probably already heard

Gary Goodman September 20, 2022

Human Element Partners with Stover & Company to Launch Best-in-Class Magento – Adobe Commerce Website

Ann Arbor, Michigan-based eCommerce integrator builds improved shopping experience for bakery & confectionery customers August 23, 2022, Ann Arbor, Michigan — Human Element, Inc. (HEi), a business-to-business (B2B) and business-to-consumer

Emily Kania August 23, 2022

A person types on a laptop with digital icons and the text ERP (Enterprise Resource Planning) overlayed, representing technology and business integration. A smartphone and a glass are on the desk.

Human Element Pro Integration Module – Epicor P21 Integration for Magento Commerce – Adobe B2B

Integrating your Enterprise Resource Planning (ERP) software with your B2B Magento – Adobe Commerce website makes a lot of sense. It enables you to level up the shopping experience for

Ben Lorenz August 9, 2022