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// The Human Element Blog: eCommerce Insights

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The Hidden Complexity of B2B eCommerce Integrations

On a diagram, an eCommerce integration can look deceptively simple. You have an eCommerce platform. You have an ERP. Maybe you connect the two, move product and inventory data one

Jason Magee August 19, 2026

Why API-First Architecture Matters for Modern B2B Commerce

Why Multi-Store Commerce Matters for B2B Companies

When I talk with B2B manufacturers, distributors, and commerce teams, one theme comes up again and again: complexity. Not just product complexity. Not just pricing complexity. The deeper issue is

Kevin Gardner June 30, 2026

When We Use AI — And When We Don’t — at Human Element

Podcast: Human Element team members Eric Leslie, Kevin Gardner, and Dane Dickerson discuss the pros and cons of using AI in our daily work. When Human Element was founded in

Dane Dickerson April 28, 2026

Why API-First Architecture Matters for Modern B2B Commerce

What I Learned Talking B2B eCommerce with Znode B2B eCommerce isn’t just “B2C with a login.” Anyone who’s worked with manufacturers or distributors knows that. Complex pricing models, multiple catalogs,

Kevin Gardner January 13, 2026

An image featuring the headshots of Dane Dickerson and Matt Eisnor who got together to chat about onsite search

On-site Search: Your Tool to 10X User Experience and Product Discovery

Once upon a time, on-site search was just a box in the corner of your homepage—something a user clicked when navigation failed, or when they already knew exactly what they

Dane Dickerson June 30, 2025

Ben Lorenz sits down with Mike Folster from the Industry 4.0 Accelerator to explore how Michigan manufacturers can embrace emerging technologies to stay competitive.

Helping Michigan Manufacturers Embrace Industry 4.0

In a recent episode of the Human Element podcast, Beyond the Cart, Ben Lorenz, CEO of Human Element, sat down with Mike Folster from the Industry 4.0 Accelerator to talk

Emily Kania June 25, 2025

Adobe Storefront: A New Chapter for Adobe Commerce

Adobe’s latest announcement of its new Storefront application has stirred quite a conversation in the eCommerce and developer communities. At Human Element, we gathered our internal experts – Ben Lorenz

Emily Kania May 1, 2025

Ben Lorenz and Jason Nyhus discuss the tech talent gap with manufacturers

Bridging the Tech Talent Gap in Manufacturing

Recently, Human Element Managing Partner, Ben Lorenz, and Shopware President and GM, Jason Nyhus, got together to chat about the state of tech talent in today’s market. We recorded their

Emily Kania April 7, 2025

Ben Lorenz and Graydon Bazell discuss the benefits of ERP-integrated eCommerce

Unleashing the Power of ERP-Integrated eCommerce: A Discussion on Sana Commerce

Introduction to Sana Commerce Sana Commerce has emerged as a strong contender in the eCommerce platform landscape, especially for businesses heavily reliant on ERP systems like SAP and Microsoft Dynamics.

Emily Kania February 3, 2025