Magento B2B Redesign

In addition to the responsive template, we love the iconography and the overall modern feel of this new design.

We’ve been hard at work here at Human Element this year. In early March, we launched a new responsive design for online B2B brewery and winery supplier, GW Kent. Not only did Human Element develop the site, we created the architecture, page and branding design including iconography.

Check out the press on our Magento Redesign

GW Kent manufactures and supplies beer- and wine-making equipment to companies around the globe. Whether it’s a microbrewery in Detroit, or a major wine label in Napa Valley, GW Kent has delivered industrial equipment that can get the tannins and hops just right for beverage connoisseurs. They also dabble in industrial equipment – valves, filters, gauges, etc. – for pharmaceutical and chemical manufacturers.

The new look and feel really brings GW Kent into a modern eCommerce space. The responsive design adjusts for users on any device whether desktop, tablet or smartphone, delivering a better experience overall and an opportunity to increase both B2B and B2C sales for the Ypsilanti-based company.

In addition to the redesign, late last year Human Element helped GW Kent upgrade their Magento instance to Magento Enterprise 1.14.

We’re proud of the Magento redesign we’ve done for GW Kent, and we look forward to continuing our relationship with them, helping them to drive more online sales, and improving conversion in the long run. Next up – an ERP Integration with Sage.

Congratulations to their team and ours!