A bi-weekly digest of curated content designed to help our clients and friends reap the rewards of standout eCommerce sites!


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Hello friends of Human Element! Starting…NOW!…our digest of eCommerce insights for your business has gone bi-weekly. But if you miss our presence between inbox visits, we’re here for you on LinkedInInstagramFacebook, and Twitter.

And now to the good stuff…


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Making heads and tails of commerce architectures

In commerce, you need to be smart. But you don’t always need a head. To choose the right type of architecture for you — headless, commerce-led, experience-led, or hybrid — you have to know the facts. Start with the basics from our partner Adobe, Headless Commerce Primer for Enterprise.


How to Lead the Pack in B2B Commerce

Choosing a flexible, scalable B2B commerce solution helps your company over the long-term. According to Forrester, 52% of surveyed business leaders said integrating with legacy systems is their most pressing challenge.

Read the Forrester report, What It Takes to Be a Leader in B2B eCommerce, and learn how your company can lead the charge with a high performance commerce solution that meets your business requirements.


ShipperHQ + ShipStation Partnership is Official

We love when two of our favorite solution providers come together as one. Just in time for Valentine’s Day! Here’s a sneak peak from the press release, which you can read in full here:  “The new partnership will offer customers…convenient delivery choices that help with both cost and convenience including in-store pick-up, same-day delivery, and increased transparency about delivery dates from top carriers. Merchants will also be able to automate and streamline shipping processes, packaging offices, and delivery fees with custom in-cart shipping rules.” Congrats on the union!


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Achieving Success in Retail’s New Normal

With more ways than ever to engage customers, what retailers choose is increasingly vital for brand success. That means, what used to be as simple as inserting customers into basic marketing funnels is now becoming a complicated matter of knowing what each individual prefers as part of their unique customer journey. Learn more from Adobe here.

10 eCommerce Metrics that Really Matter

The eCommerce funnel is saturated in metrics, many of them irrelevant and misleading. Cut through the noise and the vanity data with the metrics that not only display performance but drive it. Join BigCommerce & Klaviyo tomorrow (Wednesday, Feb. 10 at 2PM ET). Register for the webinar here.


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