Pentair Water Website

Experience WATER for yourself!

Last week, Human Element launched an interactive responsive website for Pentair Aquatic Ecosystems, including a state-of-the-art tour of the Recirculating Aquaculture System (RAS) demonstration facility in Apopka, Florida. The new website at, is the first of its kind in the aquaculture industry. Our team worked with Pentair Aquatic Ecosystems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) to architect and build this site on the Magento platform, and using the Google Maps API for all the interactive tour features.

“The PAES W.A.T.E.R. website revolutionizes the aquaculture industry. Giving the user the ability to virtually walk through the building to view our products as if they were there in person was a huge win for us. Human Element was able to construct a website that could bring potential global customers inside our building without them ever having to leave the comfort of their home,” said Sean Phaler, Digital Marketing Manager at PAES.

The Human Element team was equally excited about this unique piece of work. Senior Developer Paul Briscoe lead the project from the technical side.

“The Pentair W.A.T.E.R. project shows how you can integrate real space with eCommerce functionality,” Briscoe said. “There are many applications for this kind of interactive tour, and we’re really pleased with how this site turned out. It’s a real experience for users.”

Explore System D of the PAES W.A.T.E.R. facility.

Explore the PAES W.A.T.E.R website for yourself, and you’ll see how the interactive design gives the user the ability to tour the facility while viewing details on all of the equipment and systems currently in use. A built-in map displays a birds-eye view of the entire building, including nearly 40 interactive spots where you can view photos, videos, equipment specifications, and links to purchase products on the main Pentair Aquatic Ecosystem eCommerce website at .

In addition to the virtual tour, there are other unique features, including a live camera feed at, which is focused on a tank of Hybrid Striped Bass. Users can tune-in for specific live events, including fish harvesting, equipment repairs, and feedings.

Data is constantly monitored at the PAES W.A.T.E.R. facility, and that information is transferred in real time to the website. Users can view data such as the PH level, feeding times, temperature of the water,as well as download full cohort details.

Pentair Aquatic Ecosystems plans on adding new facilities for research, testing, demonstration, and more. Each new facility will have a new interactive website to educate and promote the aquaculture industry. Check out Pentair’s own launch blog about their new site.