Posted Sep 05, 2012 by Ben Lorenz
An increase in abandoned carts?
Looks like a scene from The Walking Dead…
Today I sat down to write a post about why you shouldn’t mess around with the Magento checkout process. After a quick search, I found a nice blog by NOAMDESIGN that basically outlined my own thoughts:
Why Magento Checkout Extensions Suck.
NOAM artfully makes the point that any changes (including installing some functional Magento extensions) that monkey around with the Magento checkout process are not to be trusted as they will most likely hurt conversion, confuse your users, and prompt more abandoned carts. He mentions that most of these Magento checkout extensions aim to turn the standard Magento step-by-step accordion checkout into a sloppy single page. Load speed can be slow for these extensions, and they often display as a tangled web of forms without any clear direction. Frustrated or confused customers will abandon their shopping carts faster than you can say, “Oh-wait-please-don’t-go!” We’ve found time after time, that the step-by-step Magento checkout experience is one that customers are familiar with, and ultimately more comfortable.
I would like to add a few other comments:
One of the largest benefits to using off-the-shelf software is that the workflow and code has been through many revisions and tests prior to getting into your hands. You receive the benefit of Magento’s years of experience, so when making a change to the checkout, we need to make sure we’ve walked a mile in Magento’s shoes prior to making a modification.
There are also a ton of nice little features baked into the Magento checkout that you may not even know exist unless you’ve really studied it. Did you know:
Human<>Element, located in beautiful Ann Arbor in Southeastern Michigan, is a Magento Enterprise Silver Partner. We excel at developing custom Magento stores and extensions, as well as building frontend websites to meet the needs of businesses and eCommerce stores throughout Michigan. We have worked with businesses, non-profits, and organizations throughout Michigan and nationwide to build technology solutions that will work for the long term.