Work by Human Element

Project: Dynacraft Wheels

Dynacraft Wheels partners with iconic brands like Hot Wheels, Barbie, Hello Kitty, Marvel and others to manufacture bikes, battery-operated cars, city scooters, and dirt bikes for both children and adults. The Dynacraft product line sits front and center in well-known brick-and-mortar retailers, including Walmart, Target, and Toys”R”Us, where they have built strong B2B relationships. Human Element helped Dynacraft open up their online store to B2C consumers for the very first time. The new Magento 2 website, designed and developed by Human Element, includes a custom Netsuite integration, a product-specific store locator powered by Channel Advisor, and a unique Fit My Ride feature.


  • Design
  • Development
  • Strategy & Consulting
  • Magento Support



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