2019 Holiday eCommerce Strategy Guide

How to effectively prepare your organization for the busiest time of the year.

Communicate With Your Account Team

Communication expectations, code freezes, promotions, campaigns – and that’s just the tip of the candy cane. Beginning the holiday strategy conversation now can not only help your Human Element account team manage the increased workload more efficiently, but it allows us the opportunity to work with you to put the holistic strategy of your sugar plum dreams into action. From promo code testing to creating new landing pages, the more information we have (and the earlier we have it), will make everyone more prepared and ready to take on holiday shoppers.

Look At The Metrics That Matter

So. Much. Data. It can make your head spin. But making sure you are looking at the way users behaved on your site (and the way robots are interpreting those behaviors) during the last holiday rush can significantly improve your chances of getting those conversions in 2019, and watching the numbers climb. Going beyond the CTR and bounce rate of 2018 engagement means a deep dive into your site’s analytics, comparing data sources, and interpreting those spreadsheets until your eyes turn red and green. Reach out to your PM for information on the holiday marketing audits available through Human Element.

Quantifiable Goals That You Can Achieve

When goal setting, it’s easy to get carried away. Having fewer goals can actually help ensure you have proper focus and attention. That’s not to say you can’t have more if it makes sense with your business, but they should be both trackable and actionable. It may seem like a lot of information to gather if you haven’t previously, but the insight it’ll bring is worth the time. If you need a little more help, we’ve got you.

Use All The Tools Available

To improve efficiency, it’s important to think about creating templates for the design/creative tactics outlined in your strategy. This way you can easily update the template with the latest promotion instead of reinventing the wheel each time. You can also have confidence that the templates will fit well within the universal strategy. Save yourself the additional work, and reach out to your PM to get the sugar cookies baking on contracting template creation out to our internal team.

Check In With Your Hosting Provider

The number one cause of slow Magento sites is inadequate hosting. A busy Magento store consumes a lot of resources. If your store is slow, it’s probably because it doesn’t have the resources it needs. Your store’s hosting should be the first priority where optimization is concerned — it’ll give you the biggest bang for your buck, and other optimizations are a waste of time if the server isn’t up to the task. Want to learn more?