Strategy & Consulting
Understanding the problem before you try to solve it.
If you want to lead the charge in eCommerce, you need a game plan: a blueprint. A strategy. From information architecture to load testing your implementation, Human Element will work with you to build a roadmap for success. We can help you design a step-by-step approach to your eCommerce store and get you where you want to go without expensive and not-so-scenic detours.
The Why Before The What
To accurately develop a roadmap that accomplishes the goals of your business, we need to first define what those goals are. We will meet with you to learn where you want your business to go and the tactics you’re currently employing to help get it there.
Doing The Research
The progress begins with understanding the past. We will begin the development of your eCommerce strategy by reviewing analytics, performing customer interviews, enabling on-page heatmaps, and a number of other tried and true tactics based on your unique goals.
A well-rounded eCommerce strategy requires a holistic approach. Our team of experienced strategists will put their heads together to take the information procured through customer, business and industry research, and provide insight and best practice recommendations that can help your business grow.
Once you have had the opportunity to review the findings and recommendations made by our strategy team, you will work with your project manager to prioritize and begin working with developers to determine if the best practices are practical for your website’s platform and customer experience. It is the beginning of your journey to growth!
Ongoing Support & Maintenance
At Human Element, the fun doesn’t stop at implementation. Our strategy team will remain available for ongoing assistance when addressing new roadblocks or growth opportunities at every turn of your eCommerce adventure.