optimizing Your brand for Amazon by Human ElementThe highly anticipated Fall eCommerce Ann Arbor meet-up will be held at the Human Element Headquarters in Downtown Ann Arbor next Thursday, September 28 from 6-8 pm. Guest speaker Josh Baltzell will deliver an interactive discussion of how to optimize your unique brand for Amazon. Just in time for the holiday season, the Meet-up will cover every topic you need to hear in order to plan your Amazon strategy for the upcoming months.

This free event is exclusively sponsored by Human Element and is open to the public. The evening will include snacks, wine and beer and offers guests the opportunity to network with members of the local eCommerce community.

Those interested in attending should register through the eCommerce Ann Arbor Meet-up group event page.

The Discussion

The evening’s discussion will be geared toward individuals interested in getting their brand on Amazon, not an organization looking to open a drop ship business. Topics will include why Amazon is one of the most important product branding tools, but the least understood, important steps every product brand should be taking on Amazon right now, how to enhance and claim your brand on Amazon through new tools like Brand 2.0 pages, how to navigate paid advertising on Amazon, deciding where your brand fits on Amazon, what is retail arbitrage and what do you do if it is hurting your reputation on Amazon. We’ll also look at the industries Amazon has disrupted already and what’s next.

The presentation is designed to be interactive, and guests are encouraged to ask questions and interact throughout the evening.

Your Optimize Amazon Speaker

Josh Baltzell is an eCommerce and Marketing Technology professional and an Amazon Expert. He is COO of Cheetah Interactive, an eCommerce strategy, design and development company that specializes in helping Fortune 1000 brands find success on Amazon and other marketplaces like Jet and Walmart.com.

Josh is passionate about helping businesses large and small navigate the complexities of Amazon so they can own and optimize their brand’s Amazon presence. Josh has helped big brands, high volume resellers and regional companies find success on Amazon. He also works with Magento, Shopify, Google Analytics, Bronto, Criteo and is a certified Scrum Master.

Optimizing Amazon For Your Brand |By Josh Baltzall | Sponsored by Human Element

Thursday, September 28, 6-8 pm | Human Element, 617 Detroit Street, Ann Arbor, Mich.