Challenge:
When ChemPoint approached Human Element, they were facing critical code issues on their eCommerce website. The system was unstable, and attempts to replicate their previous platform’s functionality had resulted in a solution that was neither scalable nor maintainable. These issues disrupted their lead generation strategy—a key revenue driver—highlighting the need for a more strategic, goal-focused approach.
Services Provided:
Solution:
Recognizing the urgency, the ChemPoint software development and digital product teams made a bold and forward-thinking decision: to transition chempoint.com to a custom-built platform. This strategic move empowered Human Element to rebuild the eCommerce functionality from the ground up, tailored precisely to ChemPoint’s requirements.
Together, the teams stabilized the existing infrastructure, restoring lead generation capabilities to peak performance. Their collaboration and technical insight were instrumental in enabling regionalization, translating the platform into multiple languages—German, French, Italian, Dutch, and Spanish—to better serve a global audience.
Together, we developed a custom eCommerce solution that directly addressed past challenges. Over just six months, our combined teams integrated eCommerce capabilities seamlessly into the new platform. Key features include:
- Selective product activation for eCommerce, providing flexibility to align with ChemPoint’s sales strategy.
- Integration with existing systems, including XRM, to enable dynamic pricing, guest pricing, and quoting functionalities.
- A streamlined experience for customers to view tailored pricing based on quotes or guest access, eliminating confusion and enhancing trust.
Results:
The results of this collaboration were transformative. By building a tailored solution, ChemPoint regained confidence in their platform while significantly enhancing operational capabilities:
- Lead generation was revitalized, bringing stability back to their core business.
- Regionalization efforts expanded their reach to new international markets.
- The eCommerce platform enabled targeted Google Product Listing Ads (PLAs), driving additional visibility and engagement.
While the initial goal of eCommerce wasn’t purely revenue-focused, the flexibility and stability of the new platform positions ChemPoint for future growth. The internal teams’ adaptability, innovation, and deep technical expertise were key to this success—a true testament to their dedication and vision. ChemPoint expressed satisfaction with our ability to adapt and innovate, a testament to our developers’ versatility and dedication.
“The Human Element team showed great flexibility when it came to helping us with our website. When we proposed a custom solution, they stepped up and skilled up their team to make it happen. In short order, we had our custom platform that delivers the exact experience we want and need for our clients.”
— Jonathan Rundle, Product Manager, ChemPoint