STRATEGY & DESIGN
Inspiring Experiences That Convert
We help turn dreams into reality by pairing the right strategies with customer-centric designs that achieve your unique business goals.
We create every digital experience with a human-centered approach.
Our Strategy & Design Services
Whether you’re building a new eCommerce business for the first time, migrating from an existing solution, or deploying an educational brand site, we have the team to get you there faster with results that will delight. Our experts pair deep knowledge across a large assortment of technology platforms with digital experience design to help you achieve phenomenal growth.
WEBSITE STRATEGY
Online commerce doesn’t stand still. To keep up with the competition and realize the full ROI of your investment, you need a partner who can understand your business, your market, and your brand, then pair that with the right strategies, technology, and design to achieve your commerce goals.
DIGITAL EXPERIENCE DESIGN
Human Element crafts intuitive, visually engaging online stores by blending UX and UI to enhance user experience. Bring your brand to life using data-informed design elements that keep customers engaged and lead them to conversion.
Gem Shopping Network
Judson Senior Living
Roush Performance
Frequently Asked Questions
Our strategy process starts with discovery — understanding your brand’s goals, audience, and functional needs. We use CX audits, analytics audits, user recordings, and stakeholder interviews to understand the behaviors and preferences of your audience. From there, we recommend technology solutions aligned with your strategic goals, build a prioritized roadmap with milestones, and design site architecture that meets user needs and business objectives. We prioritize a data-driven approach and keep you involved throughout.
Yes — we have a dedicated Platform Selection Discovery service. Our process is informed by over 20 years of eCommerce experience and follows a structured approach: we define the project scope, conduct business discovery workshops with your stakeholders, assess your existing systems, and then prepare tailored platform recommendations based on your expected growth, future needs, and budget. We’re platform-agnostic, so our recommendations are based on what’s right for your business — not a preferred vendor relationship. You can read more about why platform selection discovery is crucial on our blog.
Digital experience design is the practice of blending UX (user experience) and UI (user interface) to create intuitive, visually engaging online experiences. At Human Element, this includes usability audits, data-informed design, and ongoing optimization. We analyze heat maps, website analytics, and user behavior to identify areas for improvement across key pages like your homepage, category pages, product pages, cart, and checkout. The goal is to keep customers engaged and guide them toward conversion.
Yes. A full rebuild isn’t always the right move, and we do this kind of work regularly. Through usability audits and UX analysis, we identify the highest-impact areas for improvement and redesign key pages or flows on your existing platform. We use a design thinking approach — understanding the problem before jumping to solutions — and focus on changes that move the needle on conversion and user satisfaction. You get meaningful results without the cost and timeline of a ground-up rebuild.
Let's chat!
Contact us or set up an appointment to talk to a real human about your project.