Judson Senior Living
Platform:
WordPress
Jump to: Meet the Client | Understanding the Problem | Solution | Results | Client Testimonial
Meet the Client
Ohio-based Judson Senior Living has helped older adults live life to the fullest for over a century. With a mission of Bringing Community to Life, Judson residents can live life as they choose, engaging and connecting to the things that inspire them the most. To this end, the staff at Judson works closely with residents to deliver highly personalized care.
That same sort of care and attention to detail is demonstrated on the Judson Senior Living website, which aims to inform future residents about its senior living communities and their services and recruit new associates for employment. Prospective residents can use the site to get a feel for the community and submit inquiries to set up a tour, get information about pricing, or schedule a consultation with a sales counselor.
Understanding the Problem
Roush Performance’s legacy Magento 1 site was becoming a roadblock. The design felt outdated, the platform required constant custom development, and maintaining security and PCI compliance was increasingly challenging. It no longer reflected the brand’s innovation or supported their growth goals..
Solution
Consultative Digital Strategy
Human Element’s engagement took a consultative approach when we realized that results from Judson’s digital efforts could be much more robust.
Paid Media, SEO & Conversion Quality
We identified ways to optimize Google Ads spending, refining the bid strategy and creating new landing pages focused on our conversion goals.
We optimized the content on the website for better SEO results and conversions, improving the lead submission process to reduce the number of unqualified leads.
UX & Site Structure
We also discovered opportunities for improving the look and feel of the website, creating a new navigational structure to facilitate organic rankings and improve the user experience.
Audience-Focused Growth Strategy
All while growing Judson’s social media presence with an increased post cadence and a content strategy aligned with their target audience.
In the same way that Judson creates individualized plans for its residents, Human Element strategized with Judson to tweak its digital efforts for maximum impact.
Results
Since implementing these strategies, we’ve seen impressive outcomes. Overall, the optimized website content and paid search campaigns are increasing conversions and delivering more qualified leads. Less qualified leads, such as job seekers, have decreased. With this refined sales funnel, Judson can more efficiently manage their business. Since we began working together, we’ve seen improvements in these key metrics:
- The conversion rate for the same time period YoY nearly doubled: 0.58% to 1.08%
- User engagement: increased by 30%
- Bounce rate: reduced by 30%
- Number of new users: increased by 22%
- Google Ads results:
- Impressions: increased by 22%
- Clicks: increased by 99%
- Conversion: increased by 103%
- Cost of conversions: decreased 16%
- Social media results:
- Profile visits: increased by 37% on Facebook and 67% on Instagram
- Organic reach: increased by 102% on Facebook
- Paid ads: reach increased by 526% and impressions increased by 46%
“Working with Human Element has been a fantastic and productive experience. We are particularly thankful for their thoughtful strategy, which has led to numerous improvements on our site. The increase in our lead generation and community engagement has been remarkable.”
Dianna Huckestein, Vice President,
Sales and Marketing at Judson Senior Living