The Human Element Blog

Meetup Announcement: Lean Marketing & Growth Hacking

Posted Mar 07, 2018 by

lean marketing and growth hacking ecommerce ann arbor meetup at human elementThe eCommerce Ann Arbor Meetup group returns to Human Element this month with a must-attend event for all those interested in growing their business on a budget. And what business owner isn’t interested in that? Join us for an evening of networking and knowledge sharing as we welcome an experienced strategist, and friend of Human Element, Shamir Ozery, to discuss his experience in lean marketing and growth hacking. Let’s learn a bit more:

The Discussion

There’s a lot you can be doing with your marketing budget, so how can you determine what you should be doing? Thriving in a changing digital world demands the ability – and willingness to adapt, as well as thoughtful resource allocation.

In this talk we will discuss how to plan and execute effective, predictable and scalable marketing initiatives with limited resources.

We will discuss:

  • “Lean” principles and how they can be applied to your growth efforts
  • How to determine the right Key Performance Indicators (KPIs) that will lead to your success
  • How to test and choose the best channels and messaging for your marketing campaigns
  • How to run efficient, evolving marketing campaigns that save you time and money
  • Maximize your business growth and the impact of your marketing budget
  • Tested and proven “growth hacks” you can start using today

Our Presenter

Shamir Ozery creates growth using digital tools. As a Growth Marketing Strategist and Educator, Shamir helps entrepreneurs, startups and businesses build, plan and execute digital marketing initiatives that focus on growth, business impact and ongoing optimization, while making the most of existing resources. He also teaches Entrepreneurial Marketing at University of Michigan’s Center For Entrepreneurship.

With extensive international agency experience, including McCann and other leading agencies working with various Fortune 500 clients, Shamir Ozery has spent the past 10 years focusing on branding, messaging, digital marketing strategies, and execution to help clients of all sizes attain impactful and measurable growth.

Most importantly, when Shamir isn’t busy doing marketing stuff, he’s enjoying the Michigan life with his wife and two children. You can connect with Shamir on his blog, LinkedIn and Twitter profiles.

eCommerce Ann Arbor Sponsor

Human Element is an ongoing sponsor of the eCommerce Ann Arbor meetup and specializes in developing integrated eCommerce and technology solutions for businesses. From online stores and branding websites to mobile applications and ERP integrations, Human Element has the technical skills, creativity and business experience to help companies achieve their unique technology goals. Human Element has active partnerships with a number of global technology companies including Magento, Bigcommerce, Nexcess, Google, MyBuys, Listrak, Avalara, Bronto, 4-Tell and more.


We have attached parking at our office at 617 Detroit Street, Ann Arbor MI 48104. If there are no spots left, there is street parking nearby.

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Marketing Manager

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