meetup-image-announcementShoppers today favor convenience above all else when looking to purchase an item. But exactly what qualifies as convenience shifts based on a consumer’s mindset and mood. Join the eCommerce Ann Arbor meetup on Aug. 23 at 6 p.m. at the Human Element offices in Ann Arbor to discuss understanding a consumer’s mindset and mood when shopping on various channels, and how that’s important. After all, the more customized convenience you can provide to a shopper at the exact moment they most want it, the more likely you are to win the sale over your competitors. And there are a lot of competitors.

The need for digital diversification in an omni-channel retail environment ensures that your products show up on the most highly trafficked sites with high shopper intent to buy. We will discuss a strategies including:

  • Facebook
  • Pinterest
  • Google PLAs
  • Email marketing
  • B2B Wholesale
  • Amazon
  • eBay
  • And more!

As always, Human Element will sponsor with free snacks, beer and wine.


Jason Horek is a Senior Enterprise Channel Manager at BigCommerce responsible for developing eCommerce strategies with leading digital agencies across the East coast. Jason got his first taste of eCommerce development and strategy during the early days of the Internet in the late 1990’s and has been instrumental in hundreds of strategic eCommerce implementations. Jason has been part of BigCommerce since March of 2014 and has been a key contributor – leading the platform into the Enterprise space resulting in exponential growth. ason is a native of Chicago but currently resides in Austin, TX with his wife and two young daughters.


BigCommerce is one of the leading platforms for creating beautiful, intuitive eCommerce websites that enhance brands and engage shoppers. Build a gorgeous site that gets results using our out-of-the-box themes or advanced customization framework. Human Element is a certified BigCommerce partner.


Human Element is an ongoing sponsor of the eCommerce Ann Arbor meetup and specializes in developing integrated eCommerce and technology solutions for businesses. From online stores and branding websites to mobile applications and ERP integrations, Human Element has the technical skills, creativity and business experience to help companies achieve their unique technology goals. Human Element has active partnerships with a number of global technology companies including Magento, Bigcommerce, Nexcess, Google, MyBuys, Listrak, Avalara, Bronto, 4-Tell and more.


We have parking at our new office at 617 Detroit Street, Ann Arbor Mi 48104. If there are no spots left, there is street parking nearby.