website migrations
Platform Hopping Made Painless
Migrating platforms can be a headache and it’s hard to know where to begin. Whether you’re starting a new revenue stream, need to get on an updated technology, or simply need a different platform, these projects can be complex and time consuming. Not to worry, Human Element has been there, done that when it comes to migrations.
what makes us different
What We Do
Every platform migration is unique and presents its own opportunities and challenges. At Human Element, we have the experience and expertise to guide your team through this process. We will partner with you to understand your goals, help you choose a new platform, then migrate and launch your newly platformed site.
Discovery
During our discovery process, we’ll gain a deeper understanding of your business and project goals, plan for data and feature migrations, and determine whether new data and/or UI/UX design is needed for the project.
Planning
Planning is key to any migration along with understanding the data models and how they translate from the old to the new platform. Human Element has used a number of data migration tools and all of them require an understanding of the how the data is being used today and how it will need to be used in the future.
Implementation & Experience
This results in a data migration plan that outlines what data will be moved, how and when, along with an estimation of the amount of cleanup (if any) that may be required. We’ll then begin custom development and testing iterations, showing your team progress every step of the way.
Ongoing Support
We’ll also assist you with learning the new platform so you are ready to take charge when the new site is launched.
Website Migration Services
Discovery
UI/UX Design
Strategy & Consulting
Digital Marketing (SEO, PPC, Email campaigns)
Data Analytics
System Architectural Design
Integrations
New builds
Replatforming
Ongoing Maintenance
Why Human Element?
We’ve been helping clients migrate platforms since we started Human Element in 2004. These can be tricky, complex projects, so it’s best to entrust them to experts with deep experience. Our proven process covers all the bases so that nothing is missed along the way, so that your business doesn’t miss a beat, and so your customers will have a better experience with the final product.
Platforms We Work With
Our Work Speaks for Itself
Gem Shopping Network
Judson Senior Living
Roush Performance
Frequently Asked Questions
SEO preservation is a critical part of every migration we handle. We map existing URLs, set up proper redirects, migrate metadata, and ensure your site structure maintains the authority you’ve built. We also coordinate the timing of migration activities carefully — for example, we advise against doing major data cleanup before platform selection, because discovery work often changes data requirements. Our proven process covers all the bases so your organic rankings don’t take an unnecessary hit during the transition.
The real costs go beyond the sticker price of a new platform. You need to consider the total cost of ownership: licensing, development, data migration, integration updates, SEO preservation, training, and the opportunity cost of your team’s time. Reactive migrations — driven by expiring licenses or broken systems — often miss the bigger picture because decisions are made under time pressure. We recommend a proactive, discovery-first approach that considers your entire tech stack, including ERP and other systems that may need to change alongside your eCommerce platform.
Timelines vary significantly based on the complexity of your site, tech stack and integration complexities, data clean-up and migration needs. A straightforward migration for a smaller site might take 3–6 months, while a complex B2B migration involving ERP integrations, custom functionality, and large product catalogs can take 6–12 months or more. We’ve been helping clients migrate platforms since 2004, and our experience shows that proper discovery and sequencing saves time and money in the long run.
Yes. We’ve been handling platform migrations since 2004 and have deep experience migrating from Magento 1, older versions of Adobe Commerce, and other outdated platforms to modern solutions. Every migration is unique, so we start with discovery to understand your goals, evaluate your current tech stack, and recommend the right target platform. We then manage the full migration — data, design, integrations, and launch — so your business doesn’t miss a beat and your customers have a better experience with the final product.
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