b2C ecommerce
Driving Success for Retailers
Whether this is your first eCommerce store, you’re migrating from an existing store, or you need help refreshing your site to achieve the next level of sales, Human Element has the knowledge, skill, and experience to help you achieve your goals.
B2C Services
We don’t just build the next generation of B2C eCommerce sites, we can support your efforts before and after your store launches with a suite of experts spanning strategy, design, development, marketing, and analytics.
Discovery
UI/UX Design
Strategy & Consulting
Digital Marketing (SEO, PPC, Email campaigns)
Data Analytics
System Architectural Design
Integrations
New builds
Replatforming
Ongoing Maintenance
Why Human Element?
We’re not the new kids on the block; we’ve been doing this for a while. For over 20 years, Human Element has been building and supporting B2C retail businesses like yours. Here’s a small sample of customers we’ve partnered with to drive their B2C eCommerce success.
Gem Shopping Network
Judson Senior Living
Roush Performance
Platforms We Work WIth
Human Element is an Adobe Silver Solution Partner with 35+ Adobe Commerce certifications.
We started working with Magento in 2010. We’re old pros.
Get up and running quickly with Shopify and ShopifyPlus for B2B.
Our certified BigCommerce experts help businesses at every stage of growth.
From open source to enterprise, with no-limits capabilities and serious ROI.
Sana Commerce Cloud is built specifically for B2B businesses.
Multi-channel eCommerce enabled with an API-first headless architecture
Tell your brand story with a well-designed and well-built website.
Manage customers, marketing, and your website with one tool.
Our Work Speaks for Itself
Frequently Asked Questions
We take a multi-disciplinary approach to conversion. Our UX/UI designers identify friction points in the customer journey through usability audits and data analysis. Our digital marketing team drives qualified traffic through SEO, paid advertising, and remarketing. And our developers implement the technical improvements — from faster page loads to streamlined checkout flows — that make the difference. We’ve seen A/B testing alone lead to an 82% conversion increase for one client. It’s about combining strategy, design, and data to build an irresistible commerce experience.
It depends on your business needs, budget, and growth plans. For B2C, we commonly work with Shopify (great for speed to market and simplicity), BigCommerce (strong for growing businesses), and Adobe Commerce (ideal for complex catalogs and deep customization). We also support Shopware and custom solutions. Our Platform Selection Discovery process helps you evaluate the trade-offs between SaaS and on-prem options so you choose the platform that fits your business — not just the one that’s trending.
Yes. Checkout optimization is one of the highest-impact areas for improving eCommerce revenue. We analyze your checkout flow using analytics data, user recordings, and conversion funnel analysis to identify where customers drop off. From there, we implement targeted improvements — whether that’s simplifying form fields, adding guest checkout, improving payment options, or optimizing for mobile. Our digital experience design team tests and measures these changes so you can see the direct impact on your conversion rate.
Yes. We offer a full suite of digital marketing services including SEO, Google Ads and PPC management, social media campaigns, email marketing, and remarketing automation. Our marketing team works alongside our design and development teams, so your marketing strategy is aligned with your site experience from day one. We don’t just build the site — we help you drive qualified traffic to it and convert that traffic into sales.
Let's chat!
Contact us or set up an appointment to talk to a real human about your project.