human element laucnhes bowers & wilkins ecommerce magento website

In mid-October, Human Element launched a new Magento Commerce Cloud website for Bowers & Wilkins, a migration for the brand from a custom eCommerce platform to a headless Magento 2 website – seamlessly integrated with Drupal, and a number of third party systems.

Our goal at Human Element, was to create a unique customer experience between Magento and other systems by utilizing the Magento API to send data, such as products, orders and customer information, between systems.

The storied British audio brand had done their homework, and knew that the move from their custom platform to Magento 2.2.4 Enterprise Edition would best fit the needs of their customers. And the agile, progressive team of strategists at Human Element were able to fit the solutions role with ease. The start of the project was to get the US eCommerce store ready for launch, with more countries to follow.

Previously on a custom eCommerce platform, the migration to Drupal and Magento Commerce Cloud was made possible by the close collaboration between Human Element and Bowers & Wilkins teams in the UK, India and California, as well as Drupal developer SMAL in Germany. Using Agile methodologies and strong communication, the teams overcame challenges in time zone, language, and deployments, completing the project in under four months in order to meet critical project deadlines.

Human Element handled integrations with Salesforce, SAP, and the Cybersource payment gateway – making the completed project and launch, a great success.

“The best part was that this was a true partnership and collaborative effort,” said Quan Nguyen, Bowers & Wilkins Global Director of Web Operations. “We understood there would be challenges, but we all worked together to solve issues as they arose. Human Element went above and beyond expectations, thought outside the box, and fixed issues that weren’t ‘their’ problem. They were truly an extension of our internal team.”

The Human Element team has already had a lot of great conversations with Bowers &Wilkins about the future and how to take this site to the next level with immersive and customer-focused experiences. While these conversations are happening, we are focusing on creating more efficiencies in the site based on feedback from customers and admin users, as well as adding some features that really encapsulate the lifestyle experience that is Bowers & Wilkins.