data Archives

Illustration of an open laptop displaying data visualizations, including a pie chart, bar graph, and line graph with data points, set against a light blue diamond-shaped background.

Empower your Business with a Data Warehouse

Providing the infrastructure, resources, and competencies for Data & Analytics With increasing pressure to provide excellent customer experiences and deliver ROI, businesses must find innovative ways to differentiate themselves

Emily Kania April 26, 2023

A person types on a laptop at a desk with a blue mug and an open notebook. Digital business and communication icons, including charts and envelopes, are overlaid on the image.

Four Steps to Accelerate ROI and Sales Using Your Digital Marketing and Web Data

Written by: Curtis Lorenz, Human Element Data & Analytics Team Lead How can you use your web and digital marketing data to get a better return on investment (ROI)? The

Emily Kania February 14, 2023

A woman stands and presents on How B2B Businesses Use Data, displaying graphs and analytics to colleagues in a modern office meeting room. Laptops and documents are spread across the table as the team analyzes key insights.

How B2B Businesses Can Use Data to Improve the Customer Journey

Collecting various data from disparate systems, analyzing it, and putting the insights gleaned into action has typically been an exclusive privilege of large corporations with big budgets. But as technology

Emily Kania December 20, 2022