// Author
Browse by topic
Tokenmaxxing, the data center panic, and what usage for a company like ours actually looks like. I’ve been wanting to write this post for months. The problem wasn’t having something
Podcast: Human Element team members Eric Leslie, Kevin Gardner, and Dane Dickerson discuss the pros and cons of using AI in our daily work. When Human Element was founded in
But that doesn’t mean you shouldn’t try to be discovered… The other day, someone dropped an ad they saw on social media in our work Slack for an “AI Visibility
Jason Magee, managing partner at Human Element, has a great exercise. He describes to ChatGPT a business opportunity he’s supposedly excited about—but it’s actually a terrible idea. Maybe it’s scatological,
“How do I optimize for AI search?” sounds like an innocent question — and yet! You’re asking the wrong question, and you might be setting yourself up to ruin your
Once upon a time, on-site search was just a box in the corner of your homepage—something a user clicked when navigation failed, or when they already knew exactly what they
(Additional writing from Jordan McKinley and Michelle Abbey) B2B SEO: Unlocking the Potential of Online Success “I don’t think SEO matters in this industry.” It’s not the best thing to
Human Element Digital Marketing Strategists Michelle Abbey and Jordan McKinley also contributed to this post. The Human Element Digital Marketing team sat down last week to review findings from the
On May 27, 2024, an anonymous source shared a treasure trove of leaked Google Search API documents with Rand Fishkin, Moz founder and CEO of Sparktoro. The leak is extensive, and
AI is going to get better at what it’s been good at so far: presenting options with context, giving user choice, doing simple research with attribution, and so on.
Competitors: we dislike them, but they make us better. While many business professionals understand how to conduct a general competitor analysis, most don’t know the same can be done
We are at a moment of change within the world of design and software development where many of us are confused about how to build things better. We throw around
