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// The Human Element Blog: eCommerce Insights

AI

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We Did the Math on Our AI Use. It Wasn’t Easy.

Tokenmaxxing, the data center panic, and what usage for a company like ours actually looks like. I’ve been wanting to write this post for months. The problem wasn’t having something

Dane Dickerson August 11, 2026

search bar with a tangled web of faint source lines underneath it, and a cracked red certification stamp tilted on top

The Epistemological Crisis in Organic Search: How the Google AI Overview Discourages Critical Thinking

Never Wrong, By Design Instead of questioning the sugar coated, flattering answer from each Google search, users accept it as canon. According to Google’s AI Overview, there are over 4

Xander Mentzer July 8, 2026

When We Use AI — And When We Don’t — at Human Element

Podcast: Human Element team members Eric Leslie, Kevin Gardner, and Dane Dickerson discuss the pros and cons of using AI in our daily work. When Human Element was founded in

Dane Dickerson April 28, 2026

An overwrought illustration of the gap between our expectations of AI traffic data (left) and the reality (right).

AI Visibility Reporting Isn’t Any Good — Yet

But that doesn’t mean you shouldn’t try to be discovered… The other day, someone dropped an ad they saw on social media in our work Slack for an “AI Visibility

Dane Dickerson March 31, 2026

Two chatGPT conversations, one that asks the bot if the user should hire the author of this post, and another asking if the user should fire them. The responses differ amusingly.

AI Tool Skepticism: Why Critical Thinking Matters More Than Ever

Jason Magee, managing partner at Human Element, has a great exercise. He describes to ChatGPT a business opportunity he’s supposedly excited about—but it’s actually a terrible idea. Maybe it’s scatological,

Dane Dickerson January 27, 2026

Why Optimizing for AI Visibility Beats Optimizing for AI Search

“How do I optimize for AI search?” sounds like an innocent question — and yet! You’re asking the wrong question, and you might be setting yourself up to ruin your

Dane Dickerson November 6, 2025

Agentic Commerce Alliance members in Cologne, Germany, for the ACA kickoff meeting

Agentic Commerce Alliance Kickoff Builds Momentum for Fair, Open Standards in Agentic Commerce

Human Element and the founding members of the Agentic Commerce Alliance welcome and shape open, interoperable standards for an agent-driven open commerce future. November 3, 2025 – Ann Arbor, Mich

Emily Kania November 3, 2025

A man interacts with a digital interface while a glowing blue humanoid AI assistant points at a virtual shopping cart icon, symbolizing AI-assisted online shopping or eCommerce automation

Agentic Commerce Is Coming to B2B: Are You Ready for the Shift?

The way buyers find, evaluate, and purchase products is fundamentally changing. And if you’re a manufacturer or distributor, that shift will impact your business sooner than you think. Welcome to

Ben Lorenz July 18, 2025

Marketing Recharge panel discussion on AI

AI in Action: Insights on Technology, Strategy, and Human-Centered Growth

If you’ve felt like AI went from science fiction to daily reality in the blink of an eye—you’re not alone. At a recent panel discussion hosted by Pure Visibility at

Emily Kania May 30, 2025

Human Element Partners with Bridgeline to Bring AI-Powered Search Functionality to B2B and B2C eCommerce Merchants

WOBURN, MA – Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announces its partnership with Human Element, Inc., a leading eCommerce services agency, to leverage Bridgeline’s

Emily Kania September 16, 2024

A teacher stands in front of a classroom of students, presenting a lesson on How to Use AI tools, shown on a large screen with an illustration of a humanoid robot and digital graphics.

AI in Business: With Great Power Comes Great Responsibility

From the tools used to edit photos and the music recommended on Spotify, to the healthcare sector using it to help diagnose patients, AI is everywhere. With it permeating so

Jordan McKinley May 1, 2024

Adobe Firefly AI generated image. Prompt: anime style, two characters wearing bikinis are walking while holding umbrellas, it is snowing, and there is a volcano erupting.

The Future of eCommerce – What We Predict for 2029

AI is going to get better at what it’s been good at so far: presenting options with context, giving user choice, doing simple research with attribution, and so on.

Dane Dickerson April 2, 2024

A woman in business attire holds a laptop and interacts with virtual icons related to real estate, smart technology, and AI in eCommerce, set against a cityscape at dusk.

How AI is Shaping the Future of eCommerce

Artificial intelligence (AI) isn’t just science fiction anymore; it’s rapidly transforming the landscape of eCommerce. Beyond simple algorithms, AI is weaving its way into every facet of online shopping, from

Gary Goodman February 5, 2024

A large digital screen at an event displays the words Adobe Summit with abstract colorful graphics, as attendees sit and stand in a dimly lit auditorium awaiting key takeaways.

Key Takeaways from Adobe Summit 2023

Our team was happy to get back out to Las Vegas for Adobe Summit 2023 in late March. There was excitement in the air as thousands of people gathered once

Emily Kania April 5, 2023