Digital Marketing Archives

An overwrought illustration of the gap between our expectations of AI traffic data (left) and the reality (right).

AI Visibility Reporting Isn’t Any Good — Yet

But that doesn’t mean you shouldn’t try to be discovered… The other day, someone dropped an ad they saw on social media in our work Slack for an “AI Visibility

Dane Dickerson March 31, 2026

Why Optimizing for AI Visibility Beats Optimizing for AI Search

“How do I optimize for AI search?” sounds like an innocent question — and yet! You’re asking the wrong question, and you might be setting yourself up to ruin your

Dane Dickerson November 6, 2025

Marketing Recharge panel discussion on AI

AI in Action: Insights on Technology, Strategy, and Human-Centered Growth

If you’ve felt like AI went from science fiction to daily reality in the blink of an eye—you’re not alone. At a recent panel discussion hosted by Pure Visibility at

Emily Kania May 30, 2025

Human Element Announces New Website Built for Detroit-Based KLA Labs

Refreshed, robust content highlights depth of services provided by this nearly 100-year old brand May 13, 2025 – Ann Arbor, MI – eCommerce services and digital marketing agency Human Element

Emily Kania May 13, 2025

What Merchants Should Consider When Planning to Sell on Amazon Marketplace

Amazon Marketplace is a powerful platform that offers incredible reach and sales potential for merchants. However, as Amazon changes seller rules and gaining platform visibility becomes harder, selling on Amazon

Emily Kania October 28, 2024

Illustration of three people discussing in front of a large interface with pipes and water drops, surrounded by four dogs sitting on grass. The scene has a colorful, playful style with nature elements.

1 Week Later: Findings and Recommendations from the Google API Leak

Human Element Digital Marketing Strategists Michelle Abbey and Jordan McKinley also contributed to this post. The Human Element Digital Marketing team sat down last week to review findings from the

Dane Dickerson June 11, 2024

Adobe Firefly Image Prompt: “a search engine results page where the results are 'leaking'”

Google Search API Leak: 4 Things You Need to Know

On May 27, 2024, an anonymous source shared a treasure trove of leaked Google Search API documents with Rand Fishkin, Moz founder and CEO of Sparktoro. The leak is extensive, and

Dane Dickerson May 31, 2024

Adobe Firefly AI generated image. Prompt: anime style, two characters wearing bikinis are walking while holding umbrellas, it is snowing, and there is a volcano erupting.

The Future of eCommerce – What We Predict for 2029

AI is going to get better at what it’s been good at so far: presenting options with context, giving user choice, doing simple research with attribution, and so on.

Dane Dickerson April 2, 2024

A person writes “DIGITAL MARKETING” on glass, surrounded by keywords like budget, trends, content, SEO, and strategy—a vivid illustration of the core elements that drive successful digital marketing campaigns.

Unlocking the Power of Digital Marketing: Strategies, Roles, and Benefits

What is digital marketing? Digital marketing is any form of marketing – efforts to promote or sell products or services – mediated through personal devices such as phones, tablets, and

Emily Kania September 1, 2023

A bar graph with rising bars and an upward arrow, surrounded by icons for shopping, ads, video, security, ideas, and global connectivity, representing growth and digital marketing analytics.

Make the Switch from Universal Analytics to Google Analytics 4 on Your Magento – Adobe Commerce Site

Now is the Time to Start Migrating to GA4 Written by: Gary Goodman, Human Element eCommerce Strategist John Tucker, Human Element Data Analyst and eCommerce Strategist You’ve probably already heard

Gary Goodman September 20, 2022

Why You Need An SEO Competitor Analysis

Competitors: we dislike them, but they make us better. While many business professionals understand how to conduct a general competitor analysis, most don’t know the same can be done

Dane Dickerson March 25, 2022

Yellow robotic arms operate in a modern factory, illustrating Industry 4.0 innovation. Digital icons and connecting lines represent automation, technology, and smart manufacturing—our New Years Resolution is Industry 4.0. Find out why.

Our 2022 New Year’s Resolution

Industry 4.0, encapsulates the concept of rapid change to technology, industries, and societal patterns in the 21st century. This is due to increasing interconnectivity and smart automation. It asserts that

Human Element January 3, 2022

Two vintage keys hang from pine branches with red berries on a rustic wooden background. The text reads, “Three Keys to Plan Your Holiday Marketing—Unlock Success with a Human Element.”.

Three Keys to Unlocking Holiday Success

Happy Holidays, everyone! As a group of client-focused strategists, the mere mention of “Christmas” immediately sends the shivers of the holiday shopping season through our sugar-coursed veins. And I know,

Human Element November 10, 2021

Two small brown paper shopping bags sit on a laptop keyboard with blurred string lights in the background, illustrating tips to prep your eCommerce store for the holiday season and capture festive online shoppers.

Last Minute Holiday Tips For Your eCommerce Website

We’re already in the middle of the biggest sales season of the year, and more and more of it is taking place digitally. In 2020, 80% of companies invested in

Human Element November 1, 2021

The five phases of ecommerce data analysis

Top 5 Metrics for Organic Website Performance Monitoring

Top 5 Metrics for Organic Website Performance Monitoring As data analysis and organic health become increasingly vital to the performance of your eCommerce presence as a whole, learning how to

Human Element October 28, 2021

man assembling bike in manufacturing facility

Design a Digital Experience for Everyone

How manufacturers can create a seamless digital experience—for business buyers, distributors, and maybe even consumers— that accelerates growth. Manufacturing companies are well known for their engineering and logistical

Human Element September 23, 2021

A person writes SEO Strategy Plan on a notepad surrounded by colorful icons. Nearby are a laptop, smartphone, ruler, salad, and scattered paper clips on a white desk.

SEO For eCommerce: It’s Not What You Think

Search engine optimization (SEO) may seem like the simple process of improving the quality and quantity of organic website traffic, but what that looks like in execution is far more

Human Element June 23, 2021

A person sits on a yellow chair in a modern cafe, reading a book. There are plants and framed art on a wall shelf above, with coffee products on nearby shelves and a chalkboard wall to the right.

Recovering lost sales, maintaining Magento sites, fraud protection and more!

Ready, Set, Maintain. Once your Adobe Commerce or Magento Open Source site has successfully launched, your team enters a new phase with big opportunities for the growth of your

Human Element June 16, 2021