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// The Human Element Blog: eCommerce Insights

SEO

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The Epistemological Crisis in Organic Search: How the Google AI Overview Discourages Critical Thinking

Never Wrong, By Design Instead of questioning the sugar coated, flattering answer from each Google search, users accept it as canon. According to Google’s AI Overview, there are over 4

Xander Mentzer July 8, 2026

A person writes “DIGITAL MARKETING” on glass, surrounded by keywords like budget, trends, content, SEO, and strategy—a vivid illustration of the core elements that drive successful digital marketing campaigns.

Unlocking the Power of Digital Marketing: Strategies, Roles, and Benefits

What is digital marketing? Digital marketing is any form of marketing – efforts to promote or sell products or services – mediated through personal devices such as phones, tablets, and

Emily Kania September 1, 2023

Why You Need An SEO Competitor Analysis

Competitors: we dislike them, but they make us better. While many business professionals understand how to conduct a general competitor analysis, most don’t know the same can be done

Dane Dickerson March 25, 2022

Yellow robotic arms operate in a modern factory, illustrating Industry 4.0 innovation. Digital icons and connecting lines represent automation, technology, and smart manufacturing—our New Years Resolution is Industry 4.0. Find out why.

Our 2022 New Year’s Resolution

Industry 4.0, encapsulates the concept of rapid change to technology, industries, and societal patterns in the 21st century. This is due to increasing interconnectivity and smart automation. It asserts that

Human Element January 3, 2022

Two small brown paper shopping bags sit on a laptop keyboard with blurred string lights in the background, illustrating tips to prep your eCommerce store for the holiday season and capture festive online shoppers.

Last Minute Holiday Tips For Your eCommerce Website

We’re already in the middle of the biggest sales season of the year, and more and more of it is taking place digitally. In 2020, 80% of companies invested in

Human Element November 1, 2021

The five phases of ecommerce data analysis

Top 5 Metrics for Organic Website Performance Monitoring

Top 5 Metrics for Organic Website Performance Monitoring As data analysis and organic health become increasingly vital to the performance of your eCommerce presence as a whole, learning how to

Human Element October 28, 2021

A person writes SEO Strategy Plan on a notepad surrounded by colorful icons. Nearby are a laptop, smartphone, ruler, salad, and scattered paper clips on a white desk.

SEO For eCommerce: It’s Not What You Think

Search engine optimization (SEO) may seem like the simple process of improving the quality and quantity of organic website traffic, but what that looks like in execution is far more

Human Element June 23, 2021

Events not to be missed, changes to SMS marketing, content commerce, and more!

A bi-weekly digest of curated content designed to help our clients reap the rewards of standout eCommerce sites! In this issue, we highlight exciting upcoming events, delve into content commerce,

Human Element April 6, 2021

woman with headphones in online meeting with cat looking on

How to be simply irresistible 😍 to your customers, sales tax holidays, why cookies are out, and more!

Keeping up with the latest trends and tools to keep your business running smoothly can be overwhelming. So we’re excited to share with you helpful advice and resources from Adobe,

Human Element March 2, 2021

A man works at a desk with papers and a laptop. Text reads: The Weekly Read. News and events from our partners! on a teal background.

The Weekly Read: Dec 1, 2020

A weekly digest of curated content designed to help our clients and friends reap the rewards of standout sites! Human Element is proud to work with the best of the

Human Element December 3, 2020

The Weekly Read: November 17, 2020

Human Element is proud to work with the best of the best in eCommerce, so when we learn something cool from our industry partners, we want to share it with you!

Human Element November 19, 2020

The Google Page Experience Update: How To Optimize For 2021

Google made another big change back in May, announcing the Page Experience Update; a set of requirements that will dominate the search algorithm and ranking system in 2021—and webstore owners

Human Element October 26, 2020

How Can I Improve My Site Speed?

It’s finally happened. While the eCommerce world has known and acknowledged the importance of site speed for… ever, Google has joined the party via their newest update by penalizing the

John Tucker July 18, 2018

Marketing Tips: Making Sense of the Google Opt-Out

If the Facebook advertising update wasn’t enough to send digital marketers into a frenzy in the first quarter of 2018, the expanded advertising opt-out that Google recently announced might leave

Human Element February 21, 2018

Digital Marketing Strategy: Reach Beyond Your Direct Market

It’s that time of year: when sales tracking is as vigilant is Santa’s Elves. You’re monitoring your conversion rates day after day, week over week, monitoring the success of your campaigns

John Tucker December 6, 2017

How To Communicate Site Issues To Your Magento Development Team

As the client of a Magento development agency, your go-to human for all things good and bad is the project manager. Through every stage of the site life cycle, from

Andrea Evans September 26, 2017

Human Element Sponsors Digital Summit Detroit

Human Element is a proud Silver sponsor of this year’s Digital Summit Detroit event at Cobo Center in Downtown Detroit. It’s not too late to join this exciting event today and

Human Element September 12, 2017

Planning Your eCommerce Holiday Marketing Strategy

While most consumers are out trying to check off every item from their seemingly endless back-to-school list, eCommerce businesses know – the holidays are just around the corner. It’s this time of

Human Element August 15, 2017