B2B Archives

The State of eCommerce Platforms: Composable Commerce, AI Development, and What Comes Next

The eCommerce platform landscape is changing quickly. For years, the platform decision was relatively straightforward: choose the system that offered the right combination of features, integrations, scalability, and cost, then

Emily Kania September 9, 2026

eCommerce platform migration requires thoughtful planning

The Real Costs of eCommerce Platform Migration

Why Planning Ahead Saves You More Than Just Money Here’s a number that might surprise you: in the last few years, Andy, a project manager at Human Element, has had

Michelle Abbey February 4, 2026

Why API-First Architecture Matters for Modern B2B Commerce

What I Learned Talking B2B eCommerce with Znode B2B eCommerce isn’t just “B2C with a login.” Anyone who’s worked with manufacturers or distributors knows that. Complex pricing models, multiple catalogs,

Kevin Gardner January 13, 2026

Human Element Integrates Karmak ERP With BigCommerce for U.S. Trailer Parts

January 8, 2026 – Ann Arbor, MI – Human Element is pleased to announce that it has successfully integrated an Enterprise Resource Planning (ERP) system for U.S. Trailer Parts with

Emily Kania January 8, 2026

Human Element’s Reflections on the State of eCommerce: 2025 Trends and 2026 Predictions

From AI Hype to Practical Value: eCommerce Takeaways from 2025 for 2026 If you asked us to describe eCommerce in 2025 in one sentence, we’d probably say: “We expected more

Emily Kania December 15, 2025

A man interacts with a digital interface while a glowing blue humanoid AI assistant points at a virtual shopping cart icon, symbolizing AI-assisted online shopping or eCommerce automation

Agentic Commerce Is Coming to B2B: Are You Ready for the Shift?

The way buyers find, evaluate, and purchase products is fundamentally changing. And if you’re a manufacturer or distributor, that shift will impact your business sooner than you think. Welcome to

Ben Lorenz July 18, 2025

Ben Lorenz sits down with Mike Folster from the Industry 4.0 Accelerator to explore how Michigan manufacturers can embrace emerging technologies to stay competitive.

Helping Michigan Manufacturers Embrace Industry 4.0

In a recent episode of the Human Element podcast, Beyond the Cart, Ben Lorenz, CEO of Human Element, sat down with Mike Folster from the Industry 4.0 Accelerator to talk

Emily Kania June 25, 2025

A modern conference room features a glass crystal ball on a polished table with B2B 2025 illuminated inside it. In the background, digital displays show charts and graphs, suggesting a focus on future business trends.

The Future of B2B: 2025 Trends & Strategies for Digital Growth

Human Element Consultants Break Out the B2B Crystal Ball for 2025 At the end of last year, the Human Element consultation group sat down, dusted off our crystal ball, and

Andrea Evans March 4, 2025

Core Values: Always Look For a Better Way

Defining and maintaining a set of relevant core values is not only important to the integrity of the organization, but to its success in the industry. Because while standards, best

Jason Magee May 9, 2018

5 Must-Have Magento Commerce Features For B2B

Magento 2.2.X has ushered in some killer new features for companies that are selling B2B or are currently using a B2C eCommerce solution to sell to their end users. At

Ben Lorenz April 26, 2018

Ten Things To Guarantee the Best Magento Imagine Ever

It’s that time again. The annual Magento Imagine Conference is here, and Human Element is hitting that #RoadToImagine. There are some new and exciting things happening this year that we’re stoked about, so

Human Element April 19, 2018

Human Element To Host GDI Tech Panel

Long-standing Human Element partner Girl Develop It Ann Arbor will host a unique, informative event this week that discusses non-tech jobs in the growing field of technology. Boasting panelists from

Human Element April 11, 2018

Human Element Named Top 50 Michigan Company

Human Element has been named one of the 2018 “Michigan 50 Companies to Watch” this month, an awards program presented by Michigan Celebrates Small Business that generated more than 600 nominations. Companies

Human Element March 28, 2018

Successes in 2017, Sneak Peek at 2018

As the snow falls and we finish the last of our holiday celebrations, we generally take some time to reflect on the year we will leave behind, and look forward to all

Human Element December 27, 2017

Magento Commerce Named a Forrester Wave B2B Leader

Magento Commerce, a Human Element platform partner, was named a leader in “The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017” report. The reputable research firm cited the

Human Element October 18, 2017

Best Advice for A Kickass IRCE Experience

The 2017 Internet Retailer Conference & Exhibition is upon us. (Like, really upon us. If you haven’t seen the countdown clock, check it out. As of this posting, there are

Human Element May 31, 2017

Uckele Launches New Enterprise Magento 2 Website

Human Element is excited to announce the launch of Uckele.com on the Magento 2 Enterprise eCommerce platform. Uckele is a 50-year-old manufacturer of high-quality nutritional supplements for both human and animal

Human Element May 17, 2017

Top 10 Must-Dos at the 2017 Magento Imagine Conference

Find your business cards. Prepare your best networking smile. Grab a couple extra dollars (or a lot of extra dollars) for the craps table. And most importantly, start priming your liver. The

Human Element March 29, 2017